【作者】 李苗；

【导师】 彭希林；

【作者基本信息】 湖南农业大学 ， 高等教育学， 2009， 硕士

【摘要】 高校校园媒介是校园内部及学校与社会进行交流、传播信息的工具,是广大师生学习、工作、生活的重要部分和高校宣传舆论工作的重要载体,对高校大学生的行为模式、价值取向、政治态度、心理发展、道德观念都能够产生重大的影响。高校育人工作应该充分利用校园传媒这一重要载体,以抵制大众传媒的负面作用,建设优秀的校园文化,培育全面发展的人才。高校宣传媒介是报道高校新闻事实的物质载体,是观念形态和物质形态的统一,也是大学生教育与自我教育的统一。宣传媒介产生于社会经济发展的需要,又反过来作用于社会经济的发展。随着信息时代的快速发展,宣传媒介也完成了由口头媒介、书写媒介、印刷媒介到电子媒介四次阶段性飞跃,形成了广播、报纸、电视、网络等对人民群众物质文化生活影响深远的宣传媒介。作为先进生产力和先进文化的策源地,高校也越来越重视宣传媒介的建设与管理,建立和健全了相关宣传媒介,并把宣传媒介育人纳入到学校素质教育的重要环节,成为大学生不可或缺的一部分。当前,深入挖掘宣传媒介的教育资源,拓展和利用高校宣传媒介的育人功能,是摆在高校面前的一个重要课题。更多还原

【Abstract】 The medium in the universities is a sort of tool for the communication and broadcast for the interior schoolyard and the campus to the outside society, it is also an important part for the study, work and life of the teachers and students. At the same time, it has a deeply effect for the behavior mode, value orientation, political attitude, emotion development and moral conception for the university colleges. The university moral education should fully utilize the campus medium to resist the media’s negative effect and construction the best campus culture, cultivating the comprehensive developed talents.The media is the material carrier of the fact and the news in colleges and universities. It is the union of the concept and material. It is also the union of students’educational and students’self-education. Media resulted from the needs of social and economic development, in turn it acts on the social and economic development. With the rapid development of information, media has also changed from the oral and written media, printed media to the electronic media.Now we have broadcasting, newspapers, television, network. They all have far-reaching effect on the people’s life of material and culture.As an advanced productive forces and advanced culture sources. Universities are paying more attention to the development and management of media. It is an important issue to develop and utilize the function of the media’s educating.更多还原