关于拜耳医药保健并购东盛科技启东盖天力股份有限公司后的整合研究

【作者】 张杰；

【导师】 芮明杰；

【作者基本信息】 复旦大学 ， 工商管理， 2009， 硕士

【摘要】 并购的英文是Mergers & Acquisitions,亦简称为M&A.可将之翻译为兼并与收购,即并购。并购从本质上说是一项微观的决策,即是企业的决策,是企业在考虑自身的战略时做出的一项决策。因此,一般来说,对于企业的并购目的,我们可以明确是为了获得更好的经济效益。但是各种统计研究表明,企业并购的失败率高达50%至80%。美国《商业周刊》的研究结果表明,75%的企业收购和兼并是完全失败的。与大量振奋人心的并购案数量相比,企业并购的成功概率并不高。导致企业并购失败的原因有多种可能,但是最主要的就是企业在并购后的整合实施不利。因此,研究企业整合的问题,对于提高并购企业的绩效,实现企业的战略意图有着十分重要的现实意义。另外,基于中国医药市场的现状和中国加入WTO后的市场变化,随着中国医药市场的快速发展,并购将会更频繁的发生。分析拜耳医药保健的并购整合项目,对于未来的并购项目有着极其重要的借鉴意义。,本文共分六章,第一章介绍了本文的研究背景和研究意义。第二章分析了拜耳医药保健并购东盛科技启东盖天力股份有限公司的战略选择。第三章则分析和归纳了常见的企业并购失败的主要原因,并指出整合是并购是否成功的关键因素。第四章在拜耳医药保健并购案的基础上,指出决定并购整合成功的关键策略。第五章,借助拜耳医药保健并购的实证案例,研究分析了对于资产,组织架构,人力资源和企业文化的具体整合措施。第六章的结束语对全文做出了简单的总结,再次指出整合对于并购成功与否的决定意义。更多还原

【Abstract】 M&A is the abbreviation of Merges & Acquisitions. M&A is a kind of microcosmic decision of enterprise, which is the strategic decision making for the business purpose. Generally, the purpose of the M&A is to get better profit. However, many statistics shows that the percentage of the M&A loss is even 50%～80%, The study results of《Business Weekly》even pointed out that 75%enterprise M&A totally failed. The percentage of success of the M&A is so low compared with the abundant enterprise M&A activities. To study the integration after the merge is very important for the performance promotion of enterprise and the achievement of the strategy. In addition, based on the China pharmaceutical market and the market change resulted by the WTO, M&A will happen frequently with the fast development of the China pharmaceutical market. The analysis of M&A project of the Bayer Health Care is of reference significance for the M&A projects in future in China market.There is six parts in the article, First is to induce the background and meaning of this article. In the second part, the article analyzed the strategy choose of the M&A project of the Bayer Health Care. The third part analyzed and concluded the main reasons for the loss of the enterprise M&A. In the fourth part, the article pointed out the key strategy of the M&A success based on the M&A project of the Bayer Health Care. The fifth performed the concrete studying and analyzing the integration of assets, organization, human resources and enterprise culture through the M&A project of the Bayer Health Care. The final part is a conclusion which did a brief summery to the whole article, and pointed that the post-merge integration is vital to the success of the M&A.更多还原