【作者】 闫德忠；

【导师】 王征兵；

【作者基本信息】 西北农林科技大学 ， 农村与区域发展， 2009， 硕士

【摘要】 我国是世界苹果生产大国,苹果种植面积、产量均居世界第一。近年来,随着苹果加工业规模的逐渐扩大和质量的不断提高,我国苹果产业在国际市场上具有明显的比较优势,而苹果汁作为苹果的主要加工产品之一,具有相当大的竞争优势。苹果汁产业在我国已经过二十多年的发展历程,从无到有,从小到大,已成为受国内外关注比较大的农产品加工行业。然而我国苹果汁产业发展中还存在着产品酸度不够、品质不高、没有统一品牌,在国际市场上只能进低档市场卖最低价等比较严重问题。本文试图以世界及我国苹果和苹果汁的产销研究为基础,运用管理学中的SWOT方法分析我国苹果汁出口过程中的面临的问题及机遇,进一步运用农产品通用的竞争力评价指标从整体上评估苹果汁的国际竞争力,最后提出提升我国苹果汁出口国际竞争力的相应措施。本文主要内容如下:第一章,导论。介绍本文的选题背景、选题目的和意义,并对研究思路与方法及可能创新之处做了必要的说明。第二章,苹果及苹果汁产销现状。主要介绍了世界和我国苹果栽培面积、品种结构及苹果汁生产与销售现状。第三章,我国苹果汁出口的SWOT分析。运用SWOT分析方法,对资源禀赋、成本价格等出口比较优势进行了较为深入的分析。对机遇与威胁分析上,主要剖析了加工原料、土地资源约束、技术贸易壁垒和国外反倾销等方面的制约。第四章,我国苹果汁出口竞争力评价。运用贸易竞争力指数、国际市场占有率、市场集中度、显示性比较优势指数等指标对我国苹果汁的国际竞争力进行评价。贸易竞争指数测算表明[5],我国苹果汁具有明显国际竞争力。贸易竞争力自1995年以来都在0.9以上,特别是2000年以后,接近于1。我国苹果汁的国际市场占有率2004年已占到国际市场份额的40.9%。目前,我国苹果汁的目标国家有53个,出口市场集中度在50%以上。第五章,提升我国苹果汁出口国际竞争力策略。在前述基础上,提出以市场为导向逐步优化品种结构、实施标准化,强化并扩大苹果汁协会的作用,树立中国苹果汁的品牌形象,提升我国苹果汁的国际竞争力。更多还原

【Abstract】 China ranks first level on apple planting and production in the world. As Chinese apple processing industry gradually expanded and quality improved, Chinese apple juice industry has developed for more tan twenty years and showed obviously comparative advantage in the international agricultural market. However, there still exist many issues, such as juice acidity, food safety, brands, etc, which do not meet demand on word market.Based on Chinese apple juice production and marketing,this thesis attempts to analyze problems and opportunities of Chinese apple juice exporting by SWOT method. And then it evaluates apple juice exporting competitiveness by general trade competitiveness index. Finally, the paper gives some suggestions on enhancing Chinese apple juice exporting competitiveness. This thesis is mainly described as follows:Part1, Introduction. It includes background and object for the paper, and then explains some researching ideas, methodology and impossible innovation work.Part 2, Chinese apple juice production and marketing. This part gives some introduction to apple production, planting varieties, apple juice production as well as apple and apple juice marketing statement in China and world.Part3, SWOT analysis on Chinese apple juice. This part explains some comparative advantage of resource abundance and cost, as well as restraint and threat on processed resource, land limitation and technical barrier to trade by the application of SWOT method..Parts 4, Comprehensive evaluation on Chinese apple juice exporting. This part mainly evaluates Chinese apple juice exporting competitiveness by some general competitiveness indices, such as trade competitiveness index, international market share, market concentrate, RCA index.Part 5, on enhancing exporting competitiveness. Based on the above analysis, the last part gives some suggestions on improving apple juice competitiveness, which are optimizing variety structure, implementing standardization, enhancing apple cooperative function and building good Chinese brand.更多还原