【作者】 胡海国；

【导师】 李志清；

【作者基本信息】 广西师范大学 ， 体育人文社会学， 2009， 硕士

【摘要】 节庆体育与媒体互动促进农村发展研究的课题,通过对潍坊风筝节和平邑蒙山旅游节等大量节庆、民俗活动进行案例分析,积极探求节庆体育和媒体发展的内在联系,即媒体推动节庆体育发展,媒体要借助节庆体育发展,节庆体育和媒体形成互动发展关系;并进一步研究两者之间互动关系对促进农村经济、文化、社会和谐发展的积极作用。采用文献资料法,进行大量前期准备工作,搜集和网罗了许多资料,为论文的撰写打下坚实知识基础;采用田野调查法,深入农村节会、乡村旅游、民俗旅游等地进行考察,获得了第一手真实资料;采用问卷调查法,从不同角度对农村节庆和媒体的关系,进行调查研究,获得了大量真实、可靠数据,为论文写作提供实践基础;最后采用逻辑分析法,进行客观分析、推测、判断,做出合理的理论创新。对潍坊风筝节和平邑蒙山旅游节进行个案分析,论述媒体扩大节庆体育的影响,放大节庆体育的作用,延伸节庆的功能;随着媒体逐步介入,市场化运作模式形成,节庆体育、节庆活动形成产业化发展的态势,例证了媒体推动节庆体育发展的作用。媒体发展要借助节庆体育,以齐鲁电视台为案例进行分析,提出关注百姓、走进百姓,打造媒体与平民互动对话体系的发展思路;从县市级地方媒体现实困境出发,提出县市级地方媒体,应以节庆体育和节庆活动为切入点,打造百姓、平民话语,实现媒体与观众平等对话,阐述节庆体育和节庆活动对地方媒体发展的积极作用,并从总体上阐述节庆体育与媒体互动发展关系。节庆体育与媒体互动发展,积极推动新农村建设,表现在以下几方面:经济上,为当地农村带来直接经济效益,推动当地乡村旅游和民俗旅游产业发展,促进乡村经济发展;文化上,带来外部信息与文化,推动乡村文明进步,促进乡村民俗文化和传统文化发展;节庆与媒体互动能够理顺乡村人际关系,加深乡村情结,化解乡村社会矛盾,维护乡村社会稳定和和谐,促进农村社会和谐。论文的创新之处:合理创新论述了节庆体育与县市级地方媒体,相互促进、共赢发展的互动作用;地方媒体参与放大了节庆体育的作用和延伸节庆体育的功能,把节庆体育推向社会和市场,从实际出发客观论述县市级媒体对节庆体育的推动作用;节庆体育能够把县市级媒体能够推向农村传播市场,赋予它们一个合理、真实的发展空间,因此节庆体育与县市级地方媒体,总体上形成一种相互促进、共赢发展的互动关系。这种互动关系对农村建设起着积极作用,具体表现在:带来直接经济效益,带动现代乡村旅游和民俗旅游业发展,培育乡村服务业产业,优化乡村经济发展结构,整合乡村经济资源发展环境;节会与媒体互动,带来大量外部文化信息,促进乡村文化发展,能够重构现代乡村文明,推动乡村文化对外传播,形成与社会文化的平等对话;节会借助媒体发展,增强本地群众自豪感,深化对自己家乡的认识,坚实乡村情结,化解乡村社会矛盾,理顺乡村人际关系,维护乡村社会和谐稳定。更多还原

【Abstract】 Interactive sports and media festival to promote the study of rural development through the Weifang Kite Festival and Tourism Festival Pingyi Mengshan large number of festivals, folk activities, case studies, and actively explore the festivals of sport and the media have developed internal relations, that is, the media to promote the development of sports festivals , the media must rely on the development of sports festivals, sports festivals and the media to form an interactive relationship between the development; and to further study interactions between the promotion of the rural economy, culture, social harmony and the development of an active role.The use of literature, a great deal of preparatory work, which involves the collection and a lot of information for writing papers and lay a solid knowledge base; the use of field surveys, in-depth section in rural areas, rural tourism, tourism, and other folk to visit, access to the first real first-hand information; the use of a questionnaire survey method, from different perspectives of rural festivals and media relations, research, access to a large number of real, reliable data for the thesis writing provided the basis of practice; the final introduction of the logical analysis, objective analysis, that judge to make a reasonable theoretical innovation.Of Weifang Kite Festival and Tourism Festival Pingyi Mengshan case analysis on the media to expand the impact of sports festivals, sports festivals to enlarge the role of the functional extension of festivals; with progressive involvement of the media, the formation of market-oriented mode of operation, the sports festival, festive events the formation of industrial development of the situation, examples of the media to promote sports development in the role of festivals.The media must rely on the development of sports festivals to Qilu TV station for an analysis of the case, expressed concern about the people, into the people, the media and the civilian population to create an interactive dialogue system development; from the county or city level reality of the plight of the local media, the local county or city level to media, should be based on sports and festive events festivals as the breakthrough point, to build the people, civilians words, the realization of the media dialogue on an equal footing with the audience on the festival of sports and festive events where the positive role of media development, and sports festival of the whole interaction with the media the development of relations.Interactive sports festivals to develop relations with the media to actively promote the building of new countryside, and in the following aspects: economically, in order to bring direct economic benefits to local rural areas in order to promote local tourism and rural development of the tourism industry folk, to promote rural economic development; culture, brought about by external information and culture, promoting the rural civilization progress, the promotion of rural folk culture and traditional cultural development; festive interaction with the media be able to straighten out the village interpersonal relationships, to deepen the rural complex and resolve contradictions in rural society, the maintenance of rural social stability and harmony, and promoting rural social harmony.Papers of innovation: innovation and discusses the rational and the county or city level sports festival the local media, mutual promotion, development and win-win interaction; local media to participate in the festival to enlarge and extend the role of the sports festival features sports, and sports festivals to society and the market, from the objective reality on county or city level media role in promoting sports festivals; festivals sports media to the county or city level to the rural areas to spread the market, giving them a reasonable development of the real space with the County Sports Festival municipal local media, on the whole to form a mutual promotion and development of the interactive relationship between a win-win situation.This interaction between the rural areas plays a positive role in the construction of specific performance in the following: direct economic benefits, promote rural tourism and folklore of modern development of the tourism industry, cultivating the rural service sector industries, to optimize the structure of rural economic development, integrated development environment for rural economic resources ; section will interact with the media, bringing a large number of external cultural information, and promote the development of rural culture, to reconstruction of the modern village of civilization, and promote the rural culture of the external communication, the formation and socio-cultural dialogue on an equal footing; section will use the media to develop and enhance local people proud of a sense of deepening awareness of their own home, a solid rural complex and resolve contradictions in rural society, rural rationalize human relations, the maintenance of rural social harmony and stability.更多还原