【作者】 刘英；

【导师】 娄策群；

【作者基本信息】 华中师范大学 ， 情报学， 2011， 硕士

【摘要】 随着网络经济的到来,电子商务带来了国民经济的快速增长,电子商务逐渐从网络化向平台化发展,越来越多的学者认为电子商务已经呈现生态化的发展趋势,即参与到电子商务的企业越来越多,企业间的分工不断深化,网络协作越来越紧密,企业之间的联系也逐渐密不可分,各企业同时存在于一个大的电子商务生态系统之中,企业之间的竞争逐渐演变为电子商务生态系统之间的竞争,电子商务生态环境是该系统的构成要素之一,为电子商务的发展提供了良好的基础与强大的保障。本文在对国内外商业生态环境理论、电子商务生态系统理论以及自然生态系统理论的基础上,借鉴生态学中的相关知识,结合当前电子商务生态环境的发展现状,对电子商务生态环境的优化机制及措施进行了研究。具体来讲,本文主要的研究内容如下：(1)电子商务生态环境研究现状的综合分析。本章阐述了选题的研究意义与研究背景,对电子商务生态环境研究进行综述,指出了文章的研究内容与研究方法,为后续的研究奠定了基础。(2)电子商务生态环境的理论基础。本章借鉴生态学中的相关观念,指出电子商务生态环境的构成要素,并着重分析了电子商务生态环境对电子商务生态主体的影响。(3)电子商务生态环境的影响因素分析。本章主要分析了哪些因素会制约电子商务生态环境的发展,从电子商务生态系统外部环境、电子商务生态主体和电子商务各生态因子三个方面论述了电子商务生态环境的影响因素。(4)电子商务生态生态环境的优化准则。本章主要分析了什么样的电子商务生态环境是优化的,并且从电子商务各生态因子保持先进、电子商务各生态因子之间相互协调、电子商务各生态因子满足电子商务主体的需求这三方面论述了其优化准则。(5)我国电子商务生态环境优化措施。本章针对我国电子商务生态环境的现状,提出了我国电子商务生态环境优化措施。最后,对本文做了总结,并提出了文章的局限性以及对未来的展望。更多还原

【Abstract】 With the arrival of the network economy, E-commerce has brought the rapid growth of the national economy, E-commerce gradually develops from cyberization to platformization, more and more scholars think that E-commerce has developed towards the trend of ecological, namely more and more enterprise participate in e-commerce, division of labor between enterprises become more deeply, network cooperation become increasingly interconnected, the link between enterprises become gradually inseparable, every enterprise co-exists in a big e-commerce ecosystem and last,the competition between enterprises gradually evolves into the competition of the e-commerce ecosystems. E-commerce ecological environment is one of the elements of the e-commerce ecosystem, it provides a good basis and powerful guarantee for the development of e-commerce.On the basis of the theories of natural ecosystem、business ecosystem and e-commerce ecosystem, drawing on the related knowledge of the ecology, combining the current situation of e-commerce ecological environment, the optimization mechanism and measures of ecological environment is researched by this paper, specifically, this paper consists the contents as follows:(1)Comprehensive analysis of the present research situation of e-commerce ecological environment. The significance and the background of the topic is stated in this chapter, the e-commerce ecological environment is reviewed and the content as well as research method is pointed out, all these lay a foundation for subsequent research.(2) The basic theories of e-commerce ecological environment. In this chapter, the related concepts of ecology are drawing on, the elements of e-commerce ecological environment are pointed out, the e-commerce ecological environment on the influence of e-commerce ecological subject are analyzed.(3)Analysis on the influence factors of e-commerce ecological environment.This chapter mainly analyzes that which factors will restrict the development of e-commerce ecological environment, from three respects to elaborate the influence factors of e-commerce ecological environment,namely external environment of e-commerce ecosystem、e-commerce ecological subject and each e-commerce ecological factors. (4)The optimization criterion of e-commerce ecological environment.This chapter answers that what is the best optimozational e-commerce ecological environment and elaborate it from three sides:each factors of e-commerce ecological environment keep advanced、need intercoordination and meet the e-commerce ecological subject’s needs.(5)China’e-commerce ecological environment optimizing measures.On the basis of the above chapters, e-commerce ecological environment optimization measures are targeted proposed in this chapter.Lastly,the author make a conclusion and propose limitations and outlook for the future of the paper.更多还原