节点文献
媒介分析:新闻第二落点研究
Media Analysis: Study on the Second Foothold of News
【作者】 张博;
【导师】 韩向东;
【作者基本信息】 吉林大学 , 新闻学, 2011, 硕士
【副题名】以《凤凰周刊》为例
【摘要】 在传播技术飞速发展的今天,新闻周刊只是新闻媒介中处于边缘的一个小类。虽然这一种类中所包含的个体很少,受众面也不如电视、报纸、网络等其它新闻媒介大,但是它的影响力却不可小觑。这便是本研究的缘起。绪论和第一章属于概述部分,绪论中,主要介绍了目前学术界对新闻周刊和新闻第二落点的研究情况,分析发现,对于新闻周刊的研究大多散落在单篇的论文当中,缺乏系统的研究。有关新闻第二落点的论述多是业界的实践积累,而新闻周刊的媒介特点的直观反映便是文本内容的特点。所以,以媒介分析为切入点,系统研究新闻第二落点的特点即是本文的价值所在。第一章中,讲述了我国新闻周刊目前的生存状况,并重点介绍目前中国内地市场上有代表性的新闻周刊——《凤凰周刊》、《中国新闻周刊》、《三联生活周刊》、《南方人物周刊》。在随后的第二节中,引出了本文最核心的概念——新闻第二落点,并论述其与新闻周刊的关系。对新闻周刊与新闻第二落点有了总体的认识之后,第二章的主要任务是对新闻第二落点进行内容分析。首先对《凤凰周刊》做个案分析,在前三节中分别从选材、文本、作者三方面分析,研究发现,《凤凰周刊》的选题是对新闻价值的重新排序,不同的报道内容有不同的写作模式,《凤凰周刊》的文章犹如记者主持下的沙龙。这些特点中既有属于《凤凰周刊》的个性又有新闻周刊的共性。因此在第四节中通过对《中国新闻周刊》、《三联生活周刊》、《新周刊》等其它代表性期刊的综合分析,更准确的辨析出新闻第二落点的特点。经过对样本的分析,得出上述结论之后便是理论上的解读,第三章中首先介绍了英尼斯的媒介偏向理论,将该理论与本文的研究对象联系起来后,笔者发现,新闻第二落点体现对书面传播特性的回归,即为新闻周刊与新闻第二落点能够相互依存找到了理论依据,之后通过“阶层文化”理论,整体上把握新闻周刊与受众的关系。随着研究的深入,笔者对新闻周刊、新闻第二落点,以及一些在新闻界存在争议的问题上有了更深刻的认识,所以在结语部分,笔者探讨了媒介是守望人还是历史的记录者、新闻是不是易碎品、新闻周刊还能发展多久三个问题,即是笔者研究此选题之后的一些收获也是研究过程中引发的深层思考。
【Abstract】 Today, the technology of communication has rapid developed. Newsweek is just a marginal class among news medium. Comparing to TV, newspaper, network and other medium, this class contains rarely individual and less readers, but the influence of them cannot be despised. This is the origin of this study.Introduction and first chapter is an overview, some introduction about the current academic placement of Newsweek and the second foothold of news, analysis shows that most of the research thesis in a single chapter, and lack of system study. For more information about the second foothold of the news is the accumulation of industry practice, while the media characteristics of Newsweek is reflected by the text characteristics directly. Therefore, to media analysis as a starting point, the system research of the second foothold of news that is the value of this article. In the first chapter, about the survival of the current status of Newsweek, and highlight the China’s mainland market, some representative Newsweek - "Phoenix Weekly", "China News Weekly", "Life Magazine", "South People Weekly. " In the following section II, leads to the core of the concept - the second foothold of news, and discusses its relationship with Newsweek.After the overall understanding about Newsweek and the second foothold of news, the main task of the second chapter is the content analysis to the second foothold. First, "Phoenix Magazine" as a case analysis, in the first three quarters, select material, text, and the author analyzed, and found that the theme of phoenix weekly had reordered the news value, different reports content have different writing mode, phoenix weekly article is like the salon presided by journalists. These features both belong to Phoenix weekly personality and general character of newsweek. Therefore, in section IV , comprehensive analysis on "China News Weekly", "Life Magazine", "New Weekly" and other of representative journals, and gain the accurate characteristics of the second foothold of news.After the analysis of the samples reached these conclusions after the theoretical interpretation is the third chapter introduces the Ynys media bias theory, the theory linking the object of this study, the author found that the second drop-News propagation characteristics is reflected on the return of writing, the second is the placement of Newsweek magazine and news can be found in the theoretical basis of interdependence, followed by "class culture" theory, to grasp the overall relationship with the audience Newsweek.With the development of research, the author has some profound understanding to newsweek, the second foothold of news, and some controversial issues, so in the epilogue part, the author discusses that the media is watchman or historical recorders, and the news is fragile or not and how many years newsweek could develop or survive, that is, after I study the topics of some of the harvest is caused by the process of deep thinking.
【Key words】 Newsweek; The Second Foothold; Media Analysis; Content Analysis;