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基于媒体同步性理论的GVTs沟通绩效研究

Research on GVTs Communication Performance Based on Media Synchronicity Theory

【作者】 谢波

【导师】 闵庆飞;

【作者基本信息】 大连理工大学 , 信息管理与电子政务, 2010, 硕士

【摘要】 在经济全球化和信息技术迅速发展的时代背景下,如何有效地进行资源配置,降低生产成本已成为各行业深入探讨的课题。全球虚拟团队(Global Virtual Teams, GVTs)作为一种新兴的团队组织形式,正以其低成本、高效率、响应迅速的优势被广泛应于各个领域。GVTs首先以任务为核心,将具备特定知识和技能的专业人事聚集起来,共同实现任务目标;来自世界各地的团队成员主要依赖信息与通讯技术沟通(Information Communication Technology,ICT),完成沟通活动,因而不受空间、时间以及组织界限的限制。这种工作方式能用较低的成本,为项目汇聚具备高水平知识和技能的人才,在软件外包行业中得到了极广泛的应用。尽管GVTs在资源配置与降低成本方面有明显的优势,以ICT沟通为主的协作方式也为GVTs管理带来了挑战,关于GVTs的研究也成为近年来的讨论热点,其中GVTs的沟通问题更是国内外学者投入主要精力的研究课题。本研究旨在研究中国情境下,探讨软件外包行业GVTs沟通绩效的影响因素。本研究通过系统回顾信息系统研究中的“匹配”相关理论和GVTs研究文献,以媒体同步性理论为基础,建立了GVTs沟通绩效模型。模型提出不同的沟通工具在媒体同步性上有差别,不同沟通过程需要不同程度的媒体同步性帮助使用者达到最佳匹配,从而取得较好的沟通绩效;并总结出了一系列影响媒体使用的因素,这些因素包括语言能力、社会规范、媒体经验和企业文化。本文通过案例访谈法,对大连软件园2家公司的4个团队进行访谈,经过访谈资料整理和分析,对提出模型的主要假设加以验证,并对模型加以修正,为GVTs管理者提出相应的管理建议。结果显示:(1)沟通工具的媒体同步性受其媒体功能的影响,其中传输速率和并行性对同步性的影响最为明显,(2)沟通过程与媒体同步性相匹配的状态对沟通绩效有促进作用,(3)在GVTs中成员的语言能力和所在组织的沟通氛围都会对沟通工具的使用产生重要影响。

【Abstract】 With the globalization of economy and the high-speed development of information technology, how to effectively allocate the limited resources and reduce cost has become a widely discussed topic in different fields. As a newly emerged team pattern, global virtual teams (GVTs) have been applied in different industries because of its advantages in low-cost, efficiency and quick-response. Located in different areas of the globe, members in GVTs are connected by information communication technologies (ICT) through which they do most of their communication actives. Therefore, members can coordinate with each other despite of the boundaries of space, time and organization. Though GVTs get these obvious advantages in resource configuration and cost reduction, the ICT based communication mode they are relying on also raises management challenges to GVTs operations. The main purpose of this research is to discuss the influencing factors of GVTs’ communication performance in Chinese context.Based on extensive literature review, a GVTs communication performance model was built according to media synchronicity theory which is the newest fit-centered media theory in information system research. In this model we discussed that communication tools are different in their capacity of supporting synchronicity. And in order to communicate effectively media should be matched with communication processes according to different information requirements. Meanwhile, several factors influencing media utilization were also added to the original model.Those factors are:language capacity, social norms, media experiences and corporate culture.A case study was performed in 4 GVTs from 2 international IT corporations in Dalian Software Park (Dalian, China) to test our research model.Through data collecting and analyzing, the findings indicated that:(1)the synchronicity of a media is infected by its media capacities especially by its transmission velocity and parallelism, (2) the fit between communication process and media synchronicity can improve communication performance, (3)in GVTs, media utilization is infected by members’language capacity and the corporate atmosphere they are working in.

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