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关于我国体育新闻报道中人文关怀问题的研究

Research about Humanities Concern in China Sports News Reports

【作者】 王彦

【导师】 王芬;

【作者基本信息】 北京体育大学 , 体育人文社会学, 2010, 硕士

【摘要】 改革开放以来,我国经济、社会、文化、思想各领域都发生了巨大变革,“人文关怀”的思想不断发展和深化。进入新世纪,党提出以“以人为本”为核心的科学发展观和构建和谐社会的理念,“人文关怀”的思想更加深入人心。新闻媒体作为有力的文化载体,在社会价值体系的构建过程中担负着重大责任。体育在丰富人民生活、调节社会情绪、促进社会和谐等方面有无可替代的作用,体育与新闻媒体结合之后,其影响力迅速扩大,而体育新闻则成为体育与群众联系的桥梁。体育新闻报道不仅要宣传体育的独特魅力,还要引导群众亲自参与体育,并要在这一过程中体现出对体育人和受众的人文关怀。所以,体育新闻报道中体现人文关怀是社会发展的需要,是体育发展的需要,也是体育新闻媒体自身发展的需要。根据专家学者对经济社会改革和体育改革阶段的划分,本文将分四个阶段进行研究,分别为改革起步阶段、改革全面展开阶段、改革进一步深化阶段和开创改革新局面阶段。采用内容分析法,对改革开放至今的《新体育》和《中国体育报》进行内容分析,从报道内容、语言、人物报道三个方面进行数据统计;定性分析各改革阶段我国体育新闻报道中人文关怀的基本状况,分析社会改革和体育发展方面的影响因素及其对体育发展的影响。研究显示,不同阶段我国体育新闻报道中人文关怀问题的表现各有特点,并与经济社会改革与体育发展状况密切相关。总体来看,我国体育新闻报道中群众体育的关注度呈“U”型发展,与体育界对竞技体育和群众体育关系的认识轨迹基本一致;对非奥运和非热门竞技体育项目、普通和弱势群体运动员的关注呈缓慢增长趋势,与社会和体育界对竞技体育发展的认识不断深化密切关联;对报道对象的思想性格、情感、生活的关注呈阶梯式增长,过度强调“为国争光”的内容逐渐减少;报道语言中的政治色彩逐渐淡化,生动性和专业性不断增强,但带有暴力化、粗俗化倾向的语言逐渐增多,程度和尺度越来越大;体育新闻媒体与受众之间的交流平台越来越窄。本研究对未来我国体育新闻报道中人文关怀的发展提出了一些建议,坚持对群众体育的关注,积极引导群众亲身参与体育;加大对非奥运和非热门项目以及普通和弱势群体运动员的关注程度,展现他们所体现的体育精神和人生价值;更深入、更全面、更真实地报道体育人,但要防止出现虚假、夸张、炒作等现象;规范语言的使用,展现中国优秀的语言文化,在传播语言中体现出中国特色。

【Abstract】 In the past three decades of reform and opening up, China’s economic, social, cultural and ideological fields have undergone tremendous changes, "humanities concern" develop and deepen continuously. After entering the new century, The Communist Party of China proposed Scientific development concept which core is "people-oriented", Proposes the idea of constructing harmonious society, "humanities concern" have deeply rooted from material sphere to spiritual realm. As the powerful cultural carrier, the news media shoulders the significant responsibility in social value system’s construction process.The sport is "the safety valve" of the society which have the irreplaceable role in Enriching people’s lives, Regulating social emotions and promoting social harmony. After the Combination of sports and the news media, the influence of sports expands rapidly, Sports News to become one of bridges between sport and the masses. Sports News Reports not only promote the special charm of sport, but also guide more and more people personally involved in sports, more important is reflecting the humanistic care for sportsman, Coaches, Sports Workers, Sports enthusiasts and Audience. So, reflecting "humanities concern" in Sports News Reports is the need of social development, The need of sports development and the need of Sports news media’s r self-development.Based on the research of the economic and social reform stages and the sport reform stages, reform and opening up will be divided into four stages in this paper. The four stages respectively are the initial stage of reform, and reform in full swing stage, further deepening stage of the reform and the new situation stage. Based on documentation method and content analysis, analyze the <new sports>and< China Sports Daily > Since reform and opening up, take quantitative analysis from three aspects of the reports content, language, sports figures reported, take the contents of the data for qualitative analysis, summarize the situation of the "humanities concern" in Sports News Reports after the reform and opening up, Analyze the causes of these differences and their impacts of sport development at that time. Studies have shown that, the reflection of the "humanities concern" in Sports News Reports have their own different stages in the different aspects, which is closely associated with the situation of the economic and social reform and the sport reform. Overall, The concern of the mass sports is U-process, concerns of non-Olympic and non-popular sports, ordinary athletes and vulnerable groups of athletes grow slowly, the concern of sports man’s own thoughts, feelings, life increase in ladder-type, political colors of language in the sports news reports gradually fade out, vividness and professionalism constantly enhanced, but Violent, vulgar language increased, the exchange platform between Sports news media and the audience is more and more narrow.This study proposes a number of recommendations, Insist on the concern of mass sports, and actively guide people to involve in sport personally; Increase the concern of the non-Olympic and non-athletes and popular items and Common Athlete, reflect the humanities concern for physical person; Deeper and more comprehensively display sports people’s training, competition, ideas, feelings and life; Regulate the use of languages, improve the language proficiency the reporters and editors, demonstrate China’s outstanding traditional language culture, reflected Chinese characteristics in communicational languages.

【关键词】 体育新闻报道人文关怀
【Key words】 Sports News ReportsHumanities Concern
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