【作者】 孙雷；

【导师】 王衍用；

【作者基本信息】 北京交通大学 ， MBA， 2010， 硕士

【副题名】以一诺前景为例

【摘要】 互联网作为一个新兴产业,越来越规范,竞争也越来越激烈,作为身处其中的中小型互联网公司,必须对自身发展战略有缜密细致的分析研究,才能在激烈的市场竞争中生存、发展。本文从战略的理论出发,结合传统行业的理论分析方法,对公司中小型互联网公司的战略进行了全面的研究。本文结合本人创业过程中的具体思考,以一诺前景为例,制定出了适合自己公司的、不同阶段的战略。本文的研究对于其他互联网行业的中小型公司具有一定的借鉴意义。更多还原

【Abstract】 Internet as a new industry, more and more standardized, more and more intense competition, as one of the small and medium sized Internet companies are in need of its development strategy with meticulous research and careful analysis can we survive the fierce market competition, development.In this paper, the theory of strategy, combined with the traditional method of theoretical analysis of the industry, the company’s strategy of small and medium sized Internet companies conducted a comprehensive study.In this paper, I start the process of concrete thinking to the prospects of a promise, for example, to develop a suitable own company, different stages of strategy.This study of small and medium industries for other Internet companies have some reference.更多还原