【作者】 张文韬；

【导师】 张亲培；

【作者基本信息】 吉林大学 ， 行政管理， 2010， 硕士

【摘要】 在当前西方国家不断地对发展中国家进行各方面的渗透的国际对外传播体系中,中国的对外传播如何能更好地树立“和平崛起”的国家形象,一方面还击国际不利舆论,另一方面营造有利于国家发展的国际舆论,是国内现阶段对外传播工作的重中之重。近几年,吉林省经济发展迅速,对外经贸合作有了长足的发展,做为东北老工业基地之一的吉林省,经济正在腾飞,这是足以让人精神振奋的。但是在发展的过程中,也遇到了一些制约可持续发展因素,其中之一就是吉林省周边国际环境对本省经济发展的制约。本文是以吉林省为个案,通过调查研究,分析吉林省对外传播固有的优势,存在的不足,研究怎样把吉林省的政治、经济、文化的发展通过边境口岸、文化交流等方式向周边国家受众传播。论文由以下四个部分构成:1.导论部分,主要说明了选题的目的和意义、文献综述以及研究设计与研究方法。2.理论基础部分,主要阐述了对外传播概念、特点、在中国的发展演变。3.调查分析部分,主要说明了吉林省边境地区对外传播的调查过程,调查数据及调查结果,分析了吉林省边境地区对外传播的优势及存在的不足及其成因。4.完善吉林省对外传播对策部分,主要根据工作实践及调查分析的结果,提出完善边境对外传播的若干意见和建议。更多还原

【Abstract】 The first part of the essay is the introduction, which mainly describes the background, the significance of the research, objectives, and the research ideas and methods, as well as makes presentations of the exist circumstances of theoretical research on the subject and so on. The problem that the passage to be solved is how to use and explore the existing resources effectively, base on the national conditions and the provincial situation, with the purpose of meeting the needs of the country’s external communication, carrying out the multi-level, multi-media, multi-concept of the external border transmission, in order to create a favorable international atmosphere for China’s Jilin Province and even for the foundation of political, economic and cultural development.The second part of the article introduces the theoretical basis of external communication, and it’s divided into three folds. The first branch states the origin of the external communication theory and concepts. The second view combining numbers of scholars’thoughts, summarizes the main features of the external communication, such as the audience are international, the purposes are specific, the means of communication are diverse, and the technology is widely used. Third fold focuses on the evolution of the external communication in China, the process is divided into three stages, the initial stage of development, the instability and gradually mature phase. After the three stages, our country’s external communication steps into the high-speed development period.The third part is the survey of the spread of external border regions of Jilin Province. After using a statistical analysis method, we can draw a conclusion on advantages and disadvantages of external communication’s of the border areas, Jilin Province. The main advantages are: Jilin Province is an important industrial base and commodity grain production base, it’s a car manufacture province, and the core area of the United Nations "Tumen River development of international cooperation project ". Since the strategy of revitalizing northeast old industrial base, the overall strength of Jilin Province achieved a significant increase, and the border construction has been strengthened. After "China’s Jilin ? Northeast Asia Investment and Trade Expo," settled in Jilin Province, spurs the economic development greatly. Weaknesses are: a single external communication media, communication products at low quality and little quantity produced; the cultural background of the audience abroad is not enough, its acceptability underestimated; development of international concern, and the spread of topics is insufficiency, the external communication content is difficult to arouse interest and enthusiasm of foreign audiences; cultural exchange activities not often hold with surrounding countries and regions, contacts and cooperation between governments is limited; funding shortage and the professional quality of employees is not high, as a result, limiting further advance of external communication.The fourth part of the article is improving policies for the external communication in Jilin Province. Facing the shortcomings, this part indicates the improved strategy, such as: enhance the effectiveness of external communication; pay attention to the tone of the external communication and study foreign language and cultural background of the audience; develop the spread of international topics of common concern, and obtain better integration into the international media stage; adhere to the effectiveness of external communication, broadcast the authoritative and timely information; improve the guarantee mechanisms and stabilize the budget inputs of government; increase the multi-carrier construction, strengthen the traditional Chinese culture in external communication; Increase the attractiveness of the external communication; use radio and television as a breakthrough, enrich the foreign media in the border.更多还原