JS公司竞争战略研究

【作者】 徐勇；

【导师】 刘卓林；

【作者基本信息】 南京理工大学 ， 工商管理， 2010， 硕士

【摘要】 改革开放以来,中国农药工业得到了长足的发展,中国成为世界农药生产大国。但中国农药行业存在企业数量多、规模小,行业集中度甚低,赢利能力和产品开发能力低下的现象,这导致国内农药行业处于产品同质、压价竞争的无序竞争之中。近年来,全世界的农药工业经历着全球性的重大兼并和重组整合的过程,世界农药巨头纷纷以合资、独资的形式进入中国市场,大型国有企业也加速对中小农药企业的兼并重组,导致国内农药企业竞争日趋激烈,各个农药企业都到了面临生死存亡的关键时刻。作为特定的农药企业,如何面对机遇和挑战、参与市场竞争、获得生存和发展、迎来企业的发展机遇呢?通过识别企业的竞争优势,制定适合企业发展的竞争战略、培育和发展企业的核心竞争力的措施,是农药企业参与市场竞争的必然选择。本文阐述了竞争战略的特点及竞争战略的选择过程,阐述了企业核心竞争力发现和培育的途径。运用了外部因素评价矩阵(EFE矩阵)、内部因素评价矩阵(IFE矩阵)、SWOT分析矩阵、因素变量分析(SPACE矩阵)等工具对竞争战略选择过程进行了阐述,运用价值链分析原理对企业的核心竞争力进行了分析,提出了培育企业核心竞争力的途径,建立了企业参与市场竞争的竞争战略。针对竞争战略的实施和控制提出有效性的保障措施。最后对企业制定竞争战略参与市场竞争提出了对策和建议。本论文研究成果既可用作为对于特定企业JS公司的应用,又可作为广大中国农药生产企业进行竞争战略选择的参考。更多还原

【Abstract】 Since reforming and opening to world, the Chinese pesticide industry has been considerably developing. China became an important pesticide producer in the world. There are many small pesticide manufactories with lower profitability, lower ability of R. & D, this leaded Chinese pesticide industry in lower centralized-control, producted homogeneity disorder competition.In recent years, the global pesticide industry is going through a major merger and restructuring process. The integration of the world’s pesticide companies entered the Chinese market with joint venture or sole venture. Large State-owned companies also speed up mergers of pesticide companies. The competition of Chinese pesticide industry has become more and more fierce, each pesticide enterprises is faced critical time of living.A pesticide company how to face the opportunities and challenges, participate in market competition, get the chance of survival and development? The way a pesticide company participates in market competition is to indent the competitive advantage of corporate, develop competitive strategy, foster and develop core competence for itself.The article explained the characteristics of the competitive strategies and the competitive strategy selection process, illustrates the process to discover and cultivate company’s core competence. The article made a good use of "External Factor ", "Interal Factor Evaluation Matrix (IFE matrix)", "SWOT Matrix", "Position and Action Evaluation Matrix, SPACE matrix) " tools expounded the process on competitive strategy selection.The article used "Value Chain Analysis" to analyze the core competence of JS business, put forward the cultivating competence, established the enterprises’competition strategy to participate in market competition. It proposed some effective measures for the company’s competitive strategy implementation and control. In final, the article put forward strategies and recommendations for pesticide companies who want to make marketers competitive strategy and participated in market competitionThe research of competitive strategy system is available for particular application of the JS Company, and for the masses of other Chinese pesticide manufacturer’s competitive strategy.更多还原