【作者】 张海燕；

【导师】 孟琦； 鲍贤清；

【作者基本信息】 上海师范大学 ， 教育技术学， 2010， 硕士

【副题名】教育技术虚拟社区构建与改善

【摘要】 随着社区技术的迅速发展和社区应用的普及成熟,互联网正逐步跨入社区时代。截至2009年9月,中国306.1万家(CNNIC)独立网站中有相当一部分网站均拥有独立社区。网络社区正以多种多样的形式走进人们的生活,社区化是互联网未来的趋势,但虚拟社区的成功运作离不开具有高群体凝聚力的“居民”,如何提高虚拟社区的群体凝聚力是摆在众多网络社区管理者面前的一个难题。群体凝聚力(group cohesion)是指群体成员之间相互吸引并愿意留在群体中的程度。目前关于凝聚力的研究在局限在现实社会成员之间,对于虚拟世界的人员研究尚不深入,所以研究虚拟社区凝聚力的形成与发展有重要的现实意义和理论价值。本论文通过研究大量的文献尝试归纳出虚拟社区群体凝聚力的测量指标,从一个教育技术的专业社区入手,分析其社区用户的群体凝聚力的发展过程,并借鉴成功的经验来指导一个新的教育技术虚拟社区的设计与开发,从多个方面来改善虚拟社区的群体凝聚力,测量新开发平台的凝聚力情况,最后总结出些提高教育技术虚拟社区的群体凝聚力策略和建议。本论文就以下三个方面进行探究：(1)参考现实社会群体凝聚力的测量方法,结合虚拟社区的特点,尝试归纳出虚拟社区群体凝聚力的测量指标。(2)根据对一个教育技术专业社区的群体凝聚力发展变化的研究,总结出一些提高虚拟社区群体凝聚力的策略办法。(3)获取上海师范大学教育技术专业师范生教育实习生的需求,设计开发一个师范实习生辅助平台,对前面获得的提高群体凝聚力的策略进行试用和验证,最后总结出提高虚拟社区群体凝聚力的策略。更多还原

【Abstract】 With the rapid development of community technology and community sophisticated applications, the Internet is gradually entering the community times. As of September 2009, there are 3.061 million independent websites (CNNIC) in China, a considerable number of which has an independent community. There are various forms of virtual space existing in people’s lives, and communitization is a trend of Internet in the future. A successful virtual community can’t do without high group cohesion of its "residents", hence, it is a problem how to improve the group cohesion of virtual communities in front of all the community managers. Group cohesion is the level that group members are mutually attraction and are willing to stay in the group. Most current studies of group cohesion are confined to reality, and is not yet in-depth studied of the virtual world. Research on the development of virtual community cohesion has very importantly realistic significance and theoretical value.In this paper, the author tried to sum up measures to measure group cohesion of virtual community by studying a large number of literatures. Firstly, researching into the development and changes of users’group cohesion process about an educational technology professional community——"the Home of Educational Technology" Secondly, the author would learn the successful experience to guide a new virtual community’s design and development, improve group cohesion of the new virtual community by using multiple methods, and also measure group cohesion of the new community. Finally, the author tried to summarize some strategies and recommendations for improving virtual community’s group cohesion of education technology.The following three aspects have been studied in this paper:Firstly, referring to the real world measurement of group cohesion, according to the characteristics of virtual community, the author tried to conclude the virtual community group cohesion measures. Secondly, based on the research of the development and changes of the educational technology virtual community group cohesion, the author summed up some strategies and recommendations to improve group cohesion of virtual community.Finally, analysing the needs of the students whose speciality is educational technology in Shanghai Normal University and will take the educational practice, we designed and developed a normal practice assistant platform, and tested the strategies which we got from "the Home of Educational Techonology" to improve group cohesion. The author tried to sum up the strategies that can help to improve virtual community groups cohesion in the end.更多还原