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鞍山城市旅游吸引体系研究

Research of Anshan Urban Tourism Attraction System

【作者】 杨欣

【导师】 夏南凯; 孙虹;

【作者基本信息】 同济大学 , 建筑与土木工程, 2008, 硕士

【摘要】 城市旅游吸引体系,是城市旅游产生与发展的基础,是城市旅游产业竞争力的源泉。其研究的过程,说到底是城市旅游吸引物的建构过程。鞍山城市旅游吸引体系的研究,为提高鞍山旅游产业竞争力的提升奠定了基础,为鞍山城市功能转型创造了条件。本文运用大旅游思想方法、旅游发展SWOT分析法、产品中心分析法等思想方法,查阅了大量有关的文献资料,在城市旅游竞争力理论、经济发展理论、闲暇游憩理论、城市资源理论、生命周期理论的基础上,使用问卷及网上调查、实地调研、系统分析等常规研究方法,对鞍山城市旅游吸引体系进行研究,提出鞍山城市旅游吸引体系建构的战略对策和具体措施。本文首先对城市旅游及其吸引体系进行了分析与概述。主要包括:城市旅游的概念、起源及发展;我国城市旅游研究的主要领域和内容;城市旅游吸引体系的概念、特点、构成;城市旅游吸引体系营造的原则以及城市旅游吸引体系研究的理论导向。在对一系列概念及理论研究的基础上,我们进而进行实证分析,对鞍山城市旅游吸引体系的建构进行研究。对鞍山城市旅游吸引体系的研究,笔者从鞍山城市的特点与旅游产业发展关系着手,充分考虑鞍山旅游发展大的环境背景,对城市旅游资源进行分类与评价、对旅游目标市场进行界定,运用swot分析法,系统分析鞍山城市旅游发展面临的优势、劣势、机遇与竞争,研究鞍山城市旅游吸引体系的发展目标与战略。在战略目标的指引下构建鞍山城市旅游品牌;建立核心旅游产品的发展模式;针对旅游目标市场确定城市旅游吸引物的发展方向;制定旅游吸引体系的空间结构;从而建立城市旅游吸引体系。对于鞍山城市旅游吸引体系的具体建设,本文主要从以下四个方面进行论述:一、核心吸引物的的开发与建设;二、城市旅游形象的营造;三、文化、节庆与娱乐活动设施建设;四、旅游商贸设施与旅游商品建设。本文的第六章笔者对城市旅游吸引体系的建立提出了保障建议。

【Abstract】 The system of urban tourism-attraction is the foundation of urban traveling coming into being and developing, is the fountain of urban traveling estate competitive power .Its research process, in the final, is construction-process.of the urban tourism-attraction systemthe research of Anshan urban tourism-attraction system, establish a basis for improving and lifting the competition of Anshan traveling estate, created condition for the transforms of the city function.this article apply the mentality method such as big-touring、tour tourism developing SWOT and Analysis method of product-centre, Based on theory of urban tourism competition, theory of economy development, theory of relax in break, theory of urban resource and theory of life-cycle, do much literature materials, questionnaire and net survey, system-analysis and Investigates ; study on the spot the research of the system of urban tourism-attraction system and the intensive measure of the construction of urbsnl tourism-attractive system,The research analyse and outline the urban tourism and the system of attraction initially. It contends the definition of civil tourism、origin and development; the domain and content of the research to our urban tourism; the urban-attraction system’s concept、properties、structure; the principle of city-attraction system and theory’s direction of how to build a urban-attraction system. The article researches the city-attraction system based on series of issues and empirical analysis.For the city tourism-attraction system’s research, the author starts the research from relation between the characteristic of Anshan and traveling estate ,with the background of Anshan’s tourism development、the consideration of the resource of civil tourism and the market of tourism’s target, intends to the Strength、Weakness、Opportunity、Threat which the development of urban tourism face to and strategic target of Anshan city-tourism’s development by the "SWOT" analysis. Under the strategic target, build the brand of Anshan’s tourism; the pattern of tourism core product; determine the development and made a new spatial structure by the market’s target, thus build the urban-attraction system.The article states the four part of the suggestion for the establishment of Anshan city-attraction system: Firstly, the establishment of tourism’s core product; Secondly ,build the image of civil tourism; Thirdly, build the facility for culture、celebration、and recreate activity; the Forth, build the tactility for tourism business product and tourism transaction.In chapter 6 the author list some indemnificatory suggestion for the building of the system of urban tourism attraction

  • 【网络出版投稿人】 同济大学
  • 【网络出版年期】2010年 07期
  • 【分类号】F592
  • 【被引频次】6
  • 【下载频次】915
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