【作者】 何敏；

【导师】 刘翠；

【作者基本信息】 合肥工业大学 ， 企业管理， 2009， 硕士

【摘要】 会展业作为新兴的服务业,是21世纪的朝阳产业,有着巨大的商机与发展潜力。会展旅游是当前一种热门的旅游形式,因其巨大的经济效益和社会效益而被称为“旅游皇冠上的宝石”,具有良好的发展前景,成为目前旅游开发和旅游学术研究的热点。会展旅游已经成为当代经济发展的助推器,合肥市如何抓住这一机遇对合肥市的经济发展以及培育合肥市成为全省旅游中心将起着十分重要的意义。本文简要地阐述了会展旅游的内涵、种类、特征,介绍了会展旅游产品、会展旅游的运作模式,概括了国内外会展旅游发展现状及趋势和研究综述,为研究合肥会展旅游发展奠定了理论基础。在合肥市会展旅游发展现状、问题分析、竞争力评价和SWOT分析结论的基础上,进行会展旅游发展对策研究,包括:合肥会展旅游发展的目标、发展战略及相应科学合理的具有一定前瞻性和可操作性的创新性实施对策。对会展旅游理论和合肥会展旅游实例的研究,为会展旅游发展提供思路。最后,本文对本课题进行总结,说明其理论意义及实际指导作用,提出需要进一步研究的方向。更多还原

【Abstract】 MICE(Meeting,Incentive ,Convention, Exhibition) ,a newly emerging service industry and 21st century’s sunrise industry, has the huge opportunity and the development potential. MICE tourism,one of the prevalent tourism types,having great economic and social potentiality and favorable development prospects,is called“gem on the imperial crown”and has become a spotlight of tourism development and tourism academic research. MICE tourism has also boost economic growth. How to seize this opportunity promoting Hefei City’s economic development and cultivating Hefei City becoming a centre of the whole province will be getting very important significance.This paper expounds the connotations, kinds, characteristics of MICE tourism and reveales MICE tourism products and operation patterns .It also concludes the present situation and development process of MICE tourism in home and abroad which establish the foundation of studying the development of Hefei’s MICE tourism.Based on the present situation, problem analysis, competition valuation and SWOT analysing conclusion in Hefei City, the paper carries out MICE tourism’s countermeasures studying. It contains target orientation and development strategy of Hefei’s MICE tourism developing and corresponding scientific original countermeasures that having certain prospectivity and operatability. At last, this paper carries out a summary on the problem, explaining the significance of theory and the actual directive function and putting forward the direction of further study.更多还原