企业内域网系统与理论研究

【作者】 叶欣；

【导师】 吴飞；

【作者基本信息】 浙江大学 ， 传播学， 2007， 硕士

【摘要】 创建一个在网络世界中凭借彼此之间的计算机屏幕进行真实交流的系统,是内域网和互联网之类的新兴交流技术的优势。像电子信箱、电子公告栏、在线研讨会之类的由计算机技术支持的交流,正在改变人与人之间的交流方式,使人们在新世纪中变得更有效率并能获得更多的信息资源。研究人员假设并且在研究如何把计算机技术和传播技术结合起来,改变我们在工作环境中惯有的思考、工作合作的模式,打破由时间和空间带来的地域限制,使认识层面上的等级制度消弥不见。网络传播技术出现以后,虽然给我们的生活、健康、交际和交流等方面带来了很大的促进,但是我们对这些影响却认识不足。例如,电子信件、电子公告栏、在线研讨会之类的传播技术的影响已经相当深远,但对网络媒介传播(WMC)技术在工作环境中的影响并没有引起足够的注意。网络媒介传播技术增加了个人与群体、群体与群体之间的互动、协作和信息交换,而这些在旧的CMC技术中是看不到的。在过去的五年,基于内域网的WMC技术已经改变了组织交流的模式。今天,内域网已经构建出一个全新的可供人们交流的,主要以计算机网络和互联网支持的网络平台。首先,本文针对内域网营销存在的问题,从理论的角度说明实现网络营销的功能层次。然后,在分析内域网营销系统的研制成果的基础上,对系统网络营销功能进行阐述。主要集中在以下几个方面:(1)讨论了内域网系统网络营销理论及网络营销的功能;(2)论述系统具体的实现。主要包括:实现环境、实现的策略、以及实现过程、结论。最后,对本文的内容作一个简单的总结。更多还原

【Abstract】 The advances in the new communication technologies such as the Internet and World Wide WEB are creating a virtual world of networked citizens communicating with each other via the computer screens.The computer-supported communication technologies such as electronic mail,electronic boards,on-line conferencing are all changing the way we interact and communicate with each other presumably making us more efficient and marketable information resources for the 21 century. Researchers have hypothesized and are how the fusion of networked computers and communications technologies will change the of how we think,work,collaborate and coordinate at the workplace,break down geographical barriers of space and time, and crumble organizational hierarchies.However,the human impact on how these emerging communication technologies are affecting the quality of our lives,our health,our relationships,our ability to comprehend and understand each other better,is little understood the impact of communication technologies such as electronic mail discussed.Whereas the electronic bulletin boards and electronic conferencing has been studied extensively the impact of WEB-mediated communications(WMC) technologies in the workplace has received little attention.The WEB-mediated communication is providing increased opportunities for many-to-many and one-to-many interactions,collaboration and information exchange that was not present in the old CMC technologies.In the past five years,the Intranet-based WMC technology has changed the modes of organization communication.Intranets today have created a new networked workplace where people interact with each other primarily by networked computers and the WEB.In the first place,this article is in connection with problems of the Intranet e marketing,from theoretical to be explained to achieve the function of Intranet e marketing system levels.Secondly,on basis of analyzing the system,expatiate on which of e marketing function.The research work is mainly as following:1.Discuss the theories of system Intranet network marketing,and the function of system network marketing etc.2,illuminate the system of implementation in detail,mainly includes: the environment of programming,the strategy of programming,the process of implementation,the result,and so on.In the end,this paper summarize my work simply.更多还原