【作者】 洪真；

【导师】 黄孝俊；

【作者基本信息】 浙江大学 ， 传播学， 2007， 硕士

【摘要】 近二十年中国媒介逐渐走上了市场化进程,并取得一定成效。但是媒介专业管理人员的缺失成为媒介集团进一步发展的障碍。本文通过对企业经理人概念及能力的分析,完成对媒介经理人的概念界定。并根据当前中国媒介经理人稀缺的状况,尝试在媒介环境中引入媒介过渡经理人概念,同时对其运作模式进行探讨。然后借用企业经理人能力因素模型,对媒介情景下的经理人能力进行分析,尝试探讨媒介经理人在能力因素的具体内涵等方面与企业经理人的差异。最后再根据对企业经理人能力因素在媒介情境下的全新解读,从不同媒介形态、不同行政级别媒介、不同地区媒介这三个维度对中国媒介经理人能力进行分析。更多还原

【Abstract】 In the past twenty years, the development of media marketization in China has made a great progress. However, the lack of professional media managers is a huge handicap to the further development of media conglomerate. This essay tries to introduce and redefine the conceptions of media managers and media interim managers by analyzing the conception and competence of corporation managers. And the operation mode of media interim managers is also discussed. Meanwhile, a brand new understanding of manager competence will be introduced under the media circumstance. And the competence of media manager will be studied by three dimensions: different media forms, media at different administration levels and media of different regions.更多还原