【作者】 陈健；

【导师】 孟林明；

【作者基本信息】 厦门大学 ， 工商管理， 2007， 硕士

【摘要】 目前在我国食品的零售渠道中起主要作用的是超市和农贸市场。调查显示,我国食品安全的环境是十分严峻的,但与其他各种食品销售通道尤其与农贸市场相比,连锁超市是食品零售环节最安全的通道。从上个世纪80年代开始,农贸市场是城镇居民购买生鲜食品的主要场所,它曾在我国“菜篮子工程”中承担着零售环节的重要任务。然而,随着人民收入水平的不断提高,对生鲜副食品的消费需求呈现出一种多元化、多层次、多样化的趋势,要求购物环境的舒适性、购物时间的便利性、经营品种的多样性、消费质量的安全性、服务与价格的竞争性。生鲜超市作为现代流通的经营方式,能够较好满足这些要求,因此,实施“农改超”是现代流通发展的必然趋势。“农改超”即把城市中的农贸市场改造为生鲜超市。我国的“农改超”是国家改进“菜篮子”工程工作的一项重要政策。“农改超”具有种种好处,但在改造过程中也面临着种种困难。本文总结了我国“农改超”的发展阶段、各种成功模式、失败的教训。并以厦门市和厦门市湖里区的“农改超”为研究对象,详细介绍了他们在“农改超”的推进过程中的主要做法、进展、以及存在的问题,通过分析,有针对性地提出了厦门市“农改超”的改进建议。本文的研究对目前进行“农改超”的城市,特别是厦门市具有一定的借鉴和参考作用。本文分七章,结构如下:第一章是研究背景和本文框架。第二章介绍了我国食品安全现状,比较了消费者对超市和农贸市场食品安全的态度,初步得出生鲜食品在超市销售的趋势。第三章介绍我国农贸市场的发展过程以及历史作用、存在问题。第四章介绍我国“农改超”的发展过程、“农改超”的优点、面临的难题和各种模式。第五章介绍厦门市农贸市场的情况、厦门历史上的“农改超”、厦门目前“农改超”的情况。第六章着重介绍了厦门市湖里区在推进“农改超”过程中的主要做法。第七章对厦门市政府、生鲜超市的经营者提出了“农改超”的改进建议。更多还原

【Abstract】 Currently, it is supermarket and country-market leads the key role in our food retail channel. The investigation indicates that the environment of our food safety is really austere. However, comparing with other sales channels of food, particularly the Country-market, the chained-Supermarket is the safest path in the loop of food retails.From 80’s of last Century, the Country-market is the main area for residents of town to buy fresh food. It ever had borne important responsibilities in retail for our "Vegetable Basket Project". However, with gradual increase of people’s income, the demand for auxiliary fresh food presents a trend of variety, multi-level and multiplicity. It requires it comfort in shopping environment, convenient in shopping time, variety of specifies, safe consumptive quality, competitive in service and price. Being a modern operation mode, the Fresh Supermarket is able to meet these requirements preferably. Hence, to implement the "Changing Country-market into Supermarket" (CCIS) is inevitable trend in the development of modern exchange."Changing Country-market into Supermarket" (CCIS) means rebuilding the Country-market in city as a Fresh Supermarket. The "CCIS" is an important policy in improving our "Vegetable Basket Project". "CCIS" is of various advantages, but it faces many difficulties during rebuilding. The Thesis summarizes the lessons in development stage and various modes of success and failure. By investigating the "CCIS" in Huli District and Xiamen, it also introduces in detail the main methods, progress and existing problems while they were pushing "CCIS". Through analyzing, it submits suggestions for improving "CCIS" in Xiamen particularly. The Thesis is of certain use of reference and consultation towards those cities which are implementing "CCIS", especially Xiamen.The Thesis has sever parts and the frame is as follows:Chapter One introduces the study background and thesis frame.Chapter Two introduces the current status of our food safety; by comparing the altitude of consumers towards the food safety in Supermarket and Country-market, the sales trend of fresh food is got primarily.Chapter Three introduces the historical function and existing problems in the development process of our country-market.Chapter Four introduces the advantages and difficulties in the development process of "CCIS" and various modes.Chapter Five introduces the circumstance of country-markets in Xiamen, the historical "CCIS" and current status of "CCIS" in Xiamen.Chapter Six particularly introduces the main doings of Huli District in pushing "CCIS".Chapter Seven is suggestions for "CCIS" for Xiamen government and dealers of fresh supermarket.更多还原