【作者】 刘斌；

【导师】 邵兵家；

【作者基本信息】 重庆大学 ， 工商管理， 2007， 硕士

【摘要】 计算机网络和通信技术的发展,使信息技术的处理和传递突破了时间和地域的局限,经济的网络化和全球化成为世界经济发展的必然趋势。新的经济模式对传统商务模式提出了挑战,而电子商务的出现适应了新经济发展的要求迅速发展起来。电子商务不仅为企业提供了新的发展空间,更为企业提供了增强竞争优势的新途径;电子商务将成为知识经济时代的主体贸易形式,企业如果不抓住时机发展电子商务,将遭到市场的淘汰,企业发展电子商务势在必行。本文以此为背景,探讨了中国石化集团(SINOPEC)电子商务的实施策略,研究了与之相关的技术方法、管理环境等问题与对策。本文从企业在分析中石化集团发展电子商务必要性的基础上,提出了中石化集团发展电子商务的应对策略,包括企业内部网的完善与建设,组织变革与业务流程再造,网络营销,建立虚拟企业,实现供应链管理,建立石化电子交易平台和发展配送网络体系等。本文所提出的电子商务方案以及对相关的问题与对策探讨,对中石化集团电子商务的建设具有切实的参考价值。更多还原

【Abstract】 With the development of the computer network and the communication technology, the process and delivery of Information is beyond the limit of the time and area which makes it a worldwide developing trend for the economy to be web-based and globalization. The new economy models bring the challenges for the traditional models. Because the emergence of the E-commerce meets the need of the new economy, E-commerce has been developing very fast. Ourselves could experience the importance of the E-commerce from the growth of the E-commerce web sites to the promotion of the media. E-commerce provides not only the new developing space for the enterprises, but also the new ways to improve the competitive abilities. E-commerce is becoming the main commercial model in the knowledge economy era. The enterprise who did not grasp the opportunity to develop E-commerce will be washed out by the market. So, it is imperative for every enterprise to develop E-commerce under the situation.Facing with the prosperous development of E-commerce, what is the strategy of the SINOPEC? This article begins with the fundamental knowledge of E-commerce. On the analysis of the necessity of the SINOPEC to develop E-commerce , It discusses the developing strategies which includes the perfecting and rebuilding of the internet, organization rebuilding and process reengineering , cyber marketing , setting up virtual enterprise, managing supply chains , building E-platform of transaction and developing delivery system. At the end of the article, it introduces the questions for SINOPEC to develop E-commerce.The E-commerce plan made in this article, the questions and strategies discussing concerned will be worthy for SINOPEC to construct E-commerce.更多还原