【作者】 王丽；

【导师】 许世虎；

【作者基本信息】 重庆大学 ， 美术学， 2008， 硕士

【摘要】 中国传统民间玩具的设计已经不能很好地适应现在社会对玩具的要求,所以提出了中国传统民间玩具现代性设计的课题。通过介绍传统民间玩具的起源、发展、现状以及分类,并对影响民间玩具设计要素进行分析,同时比较民间玩具与现代玩具的差异,我们得出传统民间玩具正面临着巨大的挑战,在消费市场上正逐渐的走向衰退的结论。针对传统民间玩具所面临的难题,提出了将传统民间玩具融入现代设计元素,增添更多新的娱乐内容,在继承和发扬传统民间玩具本身优良传统元素的同时,使其更现代,成为具有中国特色的符合现代人消费理念的新式玩具。虽然现代社会对玩具的娱乐需求已不是传统的民间玩具所能满足,但对于中国这些璀璨的文化,我们不能任由其消失,我们要继承和保护这些宝贵的文化遗产,并将其发扬光大。如何做到这一点是本课题着重解决的:就理论方面来说,就是使其满足消费者的需求,适应市场的需要,并能引导社会消费的发展。回顾中国传统玩具产品走过的发展历程,最大的不足就是意识观念落后,无视消费者的需求,缺乏现代的设计理念,以致设计出来的产品在市场上缺乏竞争力。因此为了更好地解决这个难题,我们必须要借鉴玩具设计成功的经验,吸取失败的教训,同时结合设计的实际情况来汲取传统文化中的优良元素,高瞻远瞩地去研究、展望中国传统民间的现代性设计。就实践方面来讲,在本课题中我们通过引入北京兔儿爷的现代性设计实践,按照总结出的设计方法、设计程序、设计理念以及设计面临的问题、衍生产品设计等科学设计思路,对兔儿爷进行现代性设计。中国传统民间玩具是传统文化的重要组成部分,对传统民间玩具的现代性设计不仅能够继承和发扬中国传统民间玩具,而且也是一种对传统文化的保护,对于现代玩具产业的发展也有很大的促进作用,因此我们要对中国传统民间玩具的现代性设计足够重视。希望通过本课题的实例研究,结合所提出的科学、严谨的设计思路,能够对从事玩具设计的设计人员有一定的指导意义;并希望本课题能对该领域的研究略尽绵薄之力,同时能唤起更多人关注于中国传统民间玩具的现代性设计,关注我国玩具业整体水平的提高。更多还原

【Abstract】 We bring up this thesis about Chinese traditional folk toy modernity design for it can’t suit the need of modern society. This paper introduces the origin, development, status and sort of traditional folk toy and analyzes elements which affect traditional folk toy design, compares traditional folk toy with modern toy. We educe the solution that traditional folk toy are facing enormous challenge and tending towards decline. So we bring forward a new theory which injects modern elements to tradition folk toy, so that it has added many new entertainment contents and become to a new type of toy with Chinese characteristics according with modern people.Although traditional folk toy can not satisfy modern society’s entertainment requirement, we can’t let it disappear, because it is a kind of representative culture of our country, we must inherit and protect it and let it carry forward. How to do it is the main problem this paper need to solve. Theoretical point of view, it is to satisfy the demand of consumer, adapt the need of market. For this it can lead the development of society consumption. The Chinese traditional folk toy’s main drawback is its weak conception consciousness, it can’t satisfy consumer’s demand, so that the designed production is of lack of competitive power. In order to solve this problem, we need to use the successful toy designing experience both at home and abroad for reference and combine practical status. Only in this way can we absorb good elements in traditional culture. Take practice for instance, this paper introduces Beijing Tuerye’s modernity design practice. We can see its design method, design program, design idea, the problems facing and the production design idea derived from it.Chinese traditional folk toy is a main part of traditional culture. Modernity design of traditional folk toy not only inherits and carries forward Chinese traditional folk toy but also is a protection method of traditional culture. It is right to enrich modern toy industry. I wish this paper’s design method can offer little coach meaning to toy designers and can make more and more people to draw attention to the modernity design of Chinese traditional folk toy.更多还原