【作者】 陈勇；

【导师】 杨俊；

【作者基本信息】 重庆大学 ， 工商管理， 2008， 硕士

【摘要】 在电力体制改革的不断深入中,电力企业的市场营销是一项任重而道远的工作,电力企业必须以市场需求为导向,深化基础设施改造,以提供优质服务为重要手段,不断创新发展,在激烈的市场竞争条件下赢得更广阔的市场。本文以市场营销学的一般原理和客户关系管理理论为基础,首先阐述了电力市场、电力市场营销的基本概念及其特点和电力市场营销的主要内容:电力客户关系管理理论的基本内涵、特点及其对电力企业的重要作用。然后采用阅读文献与实际调查相结合的方法,针对重庆电力公司的实际情况,得出了公司市场营销存在的问题,利用存在的问题和实际情况,提出了市场营销的策略。最后结合重庆电力公司开展电力市场营销的实践提出了意见和建议。更多还原

【Abstract】 During the deepening of power institutional reform, marketing of power enterprise is the shoulder heavy responsibilities. In order to win larger market, power enterprise must be guided by market demand, deepen basic establishment rebuild, provide best service, and innovate and develop lastingly.This paper expounds the basic idea and the characteristic of power market and power marketing, the basic intension and characteristic of customer relationship management and its important effect to the power enterprise on the base of the common principle of power marketing and customer relationship management theory. Made the indexes such as the economy effect, the enterprise marketing consciousness and the customer service satisfaction degree etc. by the way of reading literature and investigating practically combined Finally bring forward the idea and suggestion combined the practice of developing power marketing in chongqing power supply enterprise.更多还原