【作者】 李倩；

【导师】 范定洪；

【作者基本信息】 重庆大学 ， 英语语言文学， 2008， 硕士

【摘要】 电影不仅是现代普遍的娱乐方式,更是重要的文化传播媒介。然而比之其巨大的社会影响,影视翻译理论研究相对匮乏,电影片名研究更是少之又少。虽然近几年有所发展,但“多局限于‘纸上谈兵’,缺少实地调研”(张广法&刘瑄传,2007:84),且观众研究这个关键领域被“不幸地”甚至是“不负责任地忽略掉了”(张英进,2007:81)。众多学者往往从具体翻译策略的微观层面入手,套用单个现成理论,无法对电影译名做出有效的解释及评价,形成两岸三地译名三足鼎立、一片多名百花齐放的现象。本文独辟蹊径,从观众的角度入手,采用实证研究的方式调查内地观众对不同类型译名的接受程度,及影响其接受的背景因素,希望由此总结出有助于片名翻译者实践的结论。笔者首先设计了一项调查,以28部大众熟知的电影及其译名为中心内容,以问卷和访谈相结合的形式调查各个译本的接受程度。为扩大样本量,笔者采取了实地和网络调查相结合的多种灵活方式,最终收集到了411份有效问卷。数据整理分析后的描述性统计结果证明:内地观众对大陆直译的接受度占压倒性多数,相较于广告和文化价值,更重视影片的信息价值和艺术价值。接着,用Spearman’s rho相关法、Kruskal-Wallis Test、Mann-Whitney Test等非参检验法考察了性别、年龄、学历、英语水平这四个变量与译名功能选择、译名接受情况的相关性;在对称名变量进行量化处理后,又用Pearson Correlation Test、One-way ANOVA及Post Hoc Tests等统计学工具深入分析了年龄、学历、英语水平与译名选择理由的相关性。最终得出结论:性别、年龄、学历、英语水平与译名功能选择无显著相关,与译名接受情况、选择理由有相关,尤其后三个变量的相关性和差异性皆非常显著;年龄越大、学历和英语水平越高,越易于接受“忠实”的大陆直译名,越频繁地选择“信息准确”作为理由,年龄越小、受教育程度越低的观众越倾向于商业化的灵活归化翻译。由此可以归结出:单一的传统翻译理论不适用于电影片名翻译实践,注重信息、兼顾美感,适度为票房制造眼球效应,是大多数观众认可的片名翻译原则。更多还原

【Abstract】 Film is not only a universal entertainment mode in modern times, but also an important vehicle for cultural communication. However, compared with its huge social impact, film translation receives little academic concern, let alone film title translation. Though developed in recent years, the studies on film title translation are mainly engaged in idle theorizing while field investigation or research has seldom been conducted (Zhang Guangfa & Liu Xuanchuan, 2006: 84), and the key domain audience research has been“unluckily, even irresponsibly neglected”(Zhang Yingjin, 2007:81). Many scholars approach the issue from the micro-level of specific translation strategies with mechanical application of one single translation theory, thus fail to explain and evaluate the translation effect efficiently, which leads to disunity in film title translation between China’s mainland, Hong Kong and Taiwan and disorder as the normal status quo of film title translation in reality. This thesis takes a new approach from audience perspective to investigate the E-C film title translation acceptance state by mainland audience, and to study the factors affecting their acceptance, hoping to generalise some rules beneficial to film title translator’s practice.First a survey is designed to investigate the acceptance of different translations, with different translated versions for 28 representative English film titles as the main content, taking the form of a combination of survey and interview. To enlarge the sample size, the data were collected via a variety of methods in both field survey and net survey, at last 411 valid questionnaires were collected. The descriptive statistics from data-analysis proves: the acceptance for the literal translations of film title by mainland audience overwhelmingly takes up majority; comparing with the commercial and cultural value, informative and aesthetic value are considered more important among the four functions of film title translation.Then nonparametric tests such as Spearman’s rho, Kruskal-Wallis Test, Mann-Whitney Test are adopted to examine the correlation between the four variables - gender, age, education level, English competence– and the audience’s selection on function of film title translation, film title translation respectively; after quantified processing of the nominal variables, Pearson Correlation Test, One-way ANOVA and Post Hoc Test are able to be employed to analyse in depth the correlation between age, education level, English competence and audience’s reasons for translation selection. Finally the conclusions drawn from the discussion are: There is no significant relationship between the four factors, i.e. gender, age, education level, English competence, and the audience’s selection on function of film title translation, but there is significant correlation between the four factors and the audience’s selection on function of film title translation, film title translation, and the correlation and difference are both very significant with the last three factors; the older the audience is, with higher education level and better English competence, the easier he accepts the faithful literal translation of mainland, and more often chooses“information accuracy”as his reason for the translations selected; the younger audience with lower education level, is more apt to commercialised domesticated flexible translation. Thus it is deduced that the transitional translation theory alone is not applicable for film title translation, faithful to film content, adaptable to aesthetic value, and take commercial element into consideration moderately, is a rule accepted by most audience.更多还原