【作者】 逯宝峰；

【导师】 翁钢民；

【作者基本信息】 燕山大学 ， 旅游管理， 2008， 硕士

【摘要】 本文研究的主要目的是通过对组织传播基本原理在旅游发展实践中应用情况的分析,重点探讨旅游组织内部传播和外部传播这两种形态,以期能够发现旅游组织传播的基本规律,提出开展旅游组织传播的管理对策,为各种类型旅游组织有效开展传播活动提供借鉴。针对课题的特点,运用媒介丰裕度模型和社会信息处理模型,微分动力学方法,定量与定性分析结合。首先,论文对国内外组织传播及旅游组织传播的研究及旅游组织传播的相关基本理论进行综述,为后面的研究提供了一个理论和方法背景。其次,分析了旅游组织内部传播。从旅游组织内部传播的基本形态、主要流程、隐性知识传播三个角度分析了旅游组织内部传播的基本情况;运用微分动力学模型,分析了旅游组织内部隐性知识传播问题。再次,分析了旅游组织外部传播。研究了旅游组织外部传播的活动层次、传播内容和传播目标,揭示了旅游组织外部传播的基本形态;采用外部传播媒介应用模型,分析了旅游组织外部传播媒介选择的影响因素,确定了媒介选择基本方法。最后,针对旅游组织内部传播和外部传播的特点,提出了开展旅游组织传播的管理对策,以更好地促进旅游组织开展组织传播。更多还原

【Abstract】 The main purpose of this paper is to discuss the inner communication and outer communication of tourism organization after analyzing the application of the basic organization communication theories in tourism development. The aim of the discussion is to uncover the basic principle of tourism organization communication. Then it puts forward some proposals to management of tourism organization communication for kinds of tourism organizations. The paper uses media richness model, social information processing model and differential dynamic methods with quantitative analysis and qualitative analysis to study the task.First of all, the paper summarizes status about organization communication and tourism organization communication, the basic theories about tourism organization communication in order to provide a background about theories and methods for latter study.Secondly, the paper analyzes the inner communication of tourism organization. Further, expatiates the basic situation of inner communication of tourism organization, with the study on the basic form, main process and communication of tacit knowledge of inner communication of tourism organization. Then it analyzes the communication of tacit knowledge by way of differential dynamic model.Thirdly, the paper analyzes the outer communication of tourism organization. Based on the study on hierarchy, content and aim of outer communication, the paper opens out the basic forms of outer communication of tourism organization. Using media application of outer communication model, the paper lists those affecting factors on media selection, this paper conforms the basic methods of media selection.Finally, according to the characteristics of inner communication and outer communication of tourism organization, the paper puts forward some proposals on management of communication of tourism organization, in order to improve the development of communication of tourism organization.更多还原