【作者】 王雪峰；

【导师】 于渤；

【作者基本信息】 哈尔滨工业大学 ， 管理科学与工程， 2007， 硕士

【摘要】 随着电信行业的发展,电信市场已经成为全球瞩目的竞争焦点,中国电信业在发展和引入竞争等方面所取得的成就,为世界各国广泛关注。自从中国电信业完成了以打破垄断为目的的阶段性体制变革后,国内五大基础电信运营商在固定语音、移动语音、数据及多媒体通信等多业务领域展开了全面的市场竞争。在黑龙江省的电信市场上,北方电信有限公司黑龙江省分公司也面临着激烈的竞争,受到多个有实力的竞争对手的冲击;从业务角度上看,公司面临移动通信对固定通信的替代、IP电话对长话的替代、信息通信对语音通信的替代等业务挑战。另一方面,高速增长的GDP、企业信息化等经济、政策环境,以及互联网通信的蓬勃发展给具有宽带接入网优势的黑龙江省分公司带来了巨大的发展机遇。如何适应环境抓住机遇、调整经营定位是公司发展战略急需解决的问题。本文以北方电信有限公司黑龙江省分公司发展战略的规划为研究对象,在阐述了国内外电信行业发展战略现状的基础上,对有关理论和实践进行了归纳总结。从宏观环境、行业状况、市场状况和竞争格局等方面对黑龙江省分公司的外部环境进行了详细的分析,指出了公司外部环境存在的机会与威胁;同时,本文在对公司经营状况进行分析的基础上重点对黑龙江省分公司的人力资源、实物资源和无形资源等战略资源进行了分析,并从财务能力和管理能力两个方面对公司的能力进行了研究,指出了企业内部存在的竞争优势和不足之处。在此基础上,本文提出了公司的总体发展目标和发展战略,并指出了今后的发展方向和重点应该实施的战略方案。最后本文从建立客户至上的营销体制、推进管理体制的改革、加强通信网络的建设、加强人力资源管理、改善公共关系五个方面对公司发展战略的实施提出了具体的建议和对策。更多还原

【Abstract】 Along with the development of the telecommunication industry, the telecommunication market increased fast and became the competition focus of the world. Achievements made in developing and introducing competition into Chinese telecommunication industry, are the extensive concern of countries all over the world. The telecommunication industrial monopoly was broken and the market competition among the five base telecommunication operators is becoming more and more radically in all businesses including the fixed-line voice, mobile voice, data service and multi-media service, etc. Heilongjiang Branch of North Telecom Company faces fierce competition, and has to compete with other operators in Heilongjiang telecommunication market, and is also confronted with other challenges such as fixed-line service substituted by mobile service, long-distance service substituted by IP, pure voice service substituted by information communications, etc. On the opportunities side, Heilongjiang Branch of North Telecom Company is in a good macroeconomic environment for its development, such as high growth of Heilongjiang Province GDP, e-commerce development, government e-transformation, enterprise information, especially the rapid development of internet communication which brings great growth point in broadband for the company. How to meet environment and seize the opportunity, is the important problem for Heilongjiang Branch of North Telecom Company to deal with when it makes the development strategy.This thesis takes the strategy formulation of Heilongjiang Branch of North Telecom Company as the research object. On the basis of explaining current situation of the development of domestic and international telecommunication industry, this thesis has summed up to summarize to relevant theory and practice. And the thesis analyzes the outer conditions from aspects of state of telecommunication industry, state of the market and competitive situation, indicates that there are some opportunities and challenges for the company. At the same time, the thesis evaluates the inter management factors. Firstly, strategic resources are analyzed, including tangible resources, intangible resources and manpower resources. Secondly, capacity of the company is analyzed, including the financial capacity and management capacity; At last, the competitive advantages and disadvantages are indicated. On this base, the thesis puts forward the corporate development object and strategy of the Company. At last, the thesis brings forward some countermeasures to ensure the realization of above strategy, such as setting up customer oriented marketing system, promoting the management system reformation, reinforcing manpower resources management, reinforcing telecommunication network construction and improving public relationships.更多还原