【作者】 李晔；

【导师】 陈月华；

【作者基本信息】 哈尔滨工业大学 ， 广播电视艺术学， 2007， 硕士

【摘要】 身体效应是一种心理投射机制,是一场虚拟世界中的仿真体验,是观众反观自身的潜意识反应。随着电视节目中游戏化元素的不断注入,新的节目形式吸引了受众更多的注意,电视传播中的身体效应与以往相比也更加强烈。因此,对身体效应的深入研究有助于丰富受众对电视节目的感受力,提高电视传播的效果和力度。本文从身体的概念入手,通过对自柏拉图以来各时期哲学家对身体论述的分析,将梅洛?庞蒂对身体的界定作为本文的出发点。身体不再只是肉体的存在,它同时还是各种感觉器官和思维意识的“整体”。在此基础上,本文借鉴了席勒、康德、弗洛伊德等有关身体的游戏理论,阐述了身体和游戏之间的密切关系。从构成关系上看,观众同参与者一样也是游戏的重要组成部分,这一命题为揭示电视传播中的身体效应奠定了坚实的理论基础;从感知关系看,游戏不同的特性会产生不同的身体体验,比如游戏的自由性可以让身体获得快感体验,虚幻性可以获得超现实体验等。二者密切的关系,更加说明了电视节目游戏化倾向将使电视和身体走得更近。论文重点论述了电视节目游戏化背景下,各类型电视节目所引发的身体效应。这些类型节目包括娱乐化新闻节目、电视广告、体育节目、偶像剧、互动电视,这些节目有力地说明了当游戏元素增加时,电视传播中的身体效应会变得更强烈。正因为这一点,身体效应在电视传播中具有重要的应用和研究价值。目前,对于电视节目游戏化现象的成因有多种解释,本文在前人研究的基础上,从一个全新的视角——身体诉求来解释电视节目唯游戏独尊的根源。另外,现今国内对身体叙事、身体效应的研究多停留在文学、艺术等领域,本文结合电视特点,将“身体效应”概念引入影视研究的视阈,将身体界面的编解码特征及身体效应的形成加以综合考察。更多还原

【Abstract】 When we mentioned Physical effect, it is a psychological projection mechanism, a virtual world simulation experience, and the subconscious reaction of the audience. With the TV show elements of the continuous injection of game factors, the new program’s format is to attract more of the audience’s attention. Viewers’physical effect in comparison with the past is also more intense. Therefore, the in-depth study of the physical effect helped to enrich the audience of TV programming sensitivities, enhance the effect of television and intensity.In this paper, by analyzing the exposition of body from the philosopher since the time of Plato, Merleau Ponty right to the body is defined as the starting point. The body is no longer just a physical presence, it is also a integration of various sensory awareness and the thought, On this basis, this paper draws Schiller, Kant, Freud and other relevant physical game theory, expounded the close relationship between the body and game . From constitute relations perspective, the participants and audience are also important component part in the same game, This proposition lay a solid theoretical foundation for revealing the physical effects in the television transmission; from the perception relations, different characteristics of the game will have different physical experience, such as the freedom of the game so that the body can be euphoric experience, Illusion be surrealistic experience, and so on. Just because the two closely related, it shows a tendency of the more television programs game will allow television and physically closer together.This paper focuses on a television program, under the background of the game, the physical effect triggered by various types of television programs. These types of programs include entertainment news programs, TV advertising, sports events, idol drama, interactive TV, These programs effectively shows that when the games increased, the physical effects among television will be even more strongly. Because of this point, the physical effect of television communication has important applications and research value. At present, there are many interpretations about the cause of the game in television program, In this paper, on the basis of former research, with a brand new perspective -- physical demands, to explain the cause of television programs base on the game. In addition, the current national research about narrative of the body and the physical effects are still stay in literature, the arts and other fields. This study, based on the television feature, lead the "physical effect" concept to the vision of media research. Give an integrated inspection about the coding characteristics of physical interface and the formation of physical effects.更多还原