【作者】 宋全敬；

【导师】 杨蕙馨；

【作者基本信息】 山东大学 ， 企业管理， 2008， 硕士

【摘要】 自从1865年第一家跨国公司诞生以来,跨国公司已经成为在全球范围内优化配置各国资源,提高利润率的组织形式。特别是伴随着经济全球化的大趋势越来越显著,跨国公司这种运行方式也更加受青睐。但因为各国情况的差异性,跨国公司的发展也遇到了很大的障碍,为了适应各国的不同状况,跨国公司在实行全球化战略的同时提出了本土化战略。本土化战略和全球化战略是相辅相成的,实行本土化战略是实行全球化战略的保障和手段,是实行全球化战略的一种工具。但如何控制本土化程度,既使跨国公司的本地机构继承母公司的价值观,有母公司的色彩,又使之适应当地的文化,与母公司有所不同,这是摆在跨国公司经营者面前的一个大问题。众多跨国公司跨国经营失败的原因就是没有把握住本土化的程度,因此跨国公司本土化程度研究也正成为理论界研究的重点。本文旨在提出一个本土化程度系数,为本土化进程提供一种量化的工具,为进一步的研究分行业分领域的跨国公司适于实施本土化的程度区间做理论铺垫。本文在综合分析跨国公司本土化战略的基础上采用德尔菲技术法,综合各专家的意见,构建了一个本土化系数来测量每个跨国公司的本土化程度。本文首次提出了精确量化跨国公司本土化程度的工具,为指导和研究跨国公司的发展提供了依据,使跨国公司的本土化研究不再停留在主观认识上,进入量化阶段,为下一步找到最佳的跨国公司本土化程度打好了基础,为研究行业因素、文化因素等与跨国公司本土化战略的影响提供了可能,为跨国公司的进一步研究指明了方向。为跨国公司的经营管理提供了理论依据,丰富了跨国公司经营管理内容。这在经济全球化,贸易自由化,跨国公司作为世界经济的主要组织形式的今天,具有重大的指导意义。对我国本土企业实施跨国经营也具有很大的借鉴作用,而且对于我国本土企业如何应对跨国公司的激烈竞争做出相应的决策具有重大的指导意义。这是关系到我国国内产业健康发展的大问题,也是需要我国政府、企业和科研人员不断探索努力完善的方向。更多还原

【Abstract】 Since the first transnational corporation was founded in 1865, transnational corporation has become the certain organization to allocate multinational resources perfectly, enhance profit rate in the world. Especially with the economy globally development, transnational corporation is welcome warmly. But it has difficulty on its way for difference among countries. So transnational corporation carries out local strategy meanwhile taking global strategy to cater for the differences. Local and global strategies help each other. Local strategy is a tool and guarantee for globalization. But how to control local degree so that local branches can carry forward good tradition from mother corporation meanwhile it is adapt to local culture different from mother corporation is a problem in front of managers in transnational corporation. Lots of transnational corporations failed just for that they had not mastered local degree. So research on local degree for transnational corporation has been emphasis in theory. In the paper a local degree index was set up, which is a tool for the research in quantity. It is base in theory for research on best local degree for transnational corporation in different fields. On the basis of analysis on local strategy of transnational corporation it applied derfy technique to collect data and professional suggestion, measured local degree through local degree index for transnational corporation in the paper. It is the first time to make a tool to exactly measure local degree of transnational corporation. It gave support for leading and research on transnational corporation. Local research for transnational corporation was enhanced to research in quantity rather than subject research. So it is possible to research relationship among culture、industry and local degree for transnational corporation.更多还原