节点文献
国内城市购物广场发展研究
Studies on the Development of Shopping Mall in China
【作者】 王莉；
【作者基本信息】 天津大学 ， 建筑与土木工程， 2007， 硕士
【副题名】以贵阳国贸购物广场建设为例
【摘要】 1978年改革开放以来,我国社会发生了很多惊人的变化,其中最引人瞩目的便是长期稳定的高经济增长率。伴随着经济的高速增长,人们生活水平有了长足的提高。在经济高速发展、快速城市化和零售业全球化的背景下,购物广场(SHOPPING MALL)作为一种新型零售商业空间在我国很多城市快速发展。本文综述了国内外购物广场的实践,特别对以美国为代表的郊区型购物广场和以英国为代表的城市型购物广场做了具体阐述,并对国内有关购物广场的研究和实践进行了回顾;对目前国内大中城市购物广场的区位和作用进行了总结;从地方政府、开发商和零售商、消费者三个方面对购物广场在国内的发展逻辑进行了经验性的分析。在此基础上,选择贵阳国贸购物广场进行案例研究,通过对国贸购物广场进行现场观察、问卷调查和深入访谈及与贵阳传统商业中心——喷水池百货商厦进行对比研究后得出结论:购物广场是一个对零售商和消费者都很有吸引力的场所。尽管经历4年多的运营之后,国贸广场也面临了关于建筑设计、室内设计、规划设计和社会影响4个方面的批评,但是作为一个受到普遍欢迎的场所,国贸广场的规划建设对于中等城市购物广场的发展仍然有很重要的借鉴意义。
【Abstract】 Since the reformation in 1978, the Chinese society has been changing a lot, the most remarkable achievement is the economic success. With the economic growth, the living level of people has got great advance. Meanwhile, Rapid urbanization is beginning, Retailing globalization. Just in this background, shopping mall, as one new retailing space, has been developed fast.This article reviews the experience in other countries, especially on the suburban mall in USA and the urban mall in UK. Then it reviews the related research and practice in China. Secondly, it summarizes the location and role of shopping mall in its city. Thirdly, it analyzes the mechanism of developing shopping mall in China form local government, developer and retailers, consumers. In these basements, this article chooses GuoMao Mansion as a case to scrutinize the development of shopping mall in middle city mainly by site observation, questionnaire survey and interview. It concluded that GuoMao Building is an attractive place not only for retailers, but also for consumers. And from the contrastation of GuoMao Mansion and the traditional shopping center ----Fountain Pool Mansion, it found some of the reasons why GuoMao Mansion has more attraction. Although 4 years later, GuoMao Mansion has been suffering criticism on architechture design, indoor design, planning and social impacts, it is still a popular place, and it is a model for middle cities which would like to develop shopping mall.