【作者】 王燕；

【导师】 徐行言；

【作者基本信息】 西南交通大学 ， 文艺学， 2008， 硕士

【副题名】《中国妇女》杂志封面女性研究（1978-2005）

【摘要】 当今中国,“她时代”粉墨登场,传媒的兴盛为女性问题带来新的课题。媒介塑造和呈现的女性形象铺天盖地向我们袭来。女性杂志作为一种女性的精神文化产品,在女性形象及价值观念的建构和传播中起到越来越重要的作用。本文立足中国女性特殊的历史境遇和发展历程,选取《中国妇女》杂志(中文版)作为研究对象,以直观可见的杂志封面作为透视点,援引社会性别的理论,检视改革开放至今(1978-2005这一历史时期),《中国妇女》杂志所建构的中国女性形象和角色意识。力求以新的视觉和批判力量聚焦杂志封面女性,从服装装饰、形象、角色等视觉微观层面挖掘其背后蕴含的社会运动的大潮和意识形态的微妙变化,揭示杂志与社会机制对女性的建构和塑造。文章根据这一历史时期重大的社会和媒体改革,将1978年—2005年杂志分段,分为1978—1983,1984—1995,1996—2005三个时段。依据分析要素,对每一历史时段的有效杂志封面的女性形象进行定量分析及意义挖掘。通过分析,文章勾勒出《中国妇女》杂志基于国家民族的叙事背景及自身市场化的发展要求,塑造了从“三八红旗手”、“美丽女性肖像”到“时代影响力”的中国女性图景,并揭示杂志以“国家民族代言人”的身份内涵完成其意识形态的形象表达。最后,文章对政治、经济、读者等外部因素对女性形象实施建构的多元语境及社会机制进行了深入探讨,并指出封面女性的构建和塑造呈现出部分边缘女性群体及主体意识的结构性缺席。更多还原

【Abstract】 Nowadays in China, "She" time has embarked upon a political venture, and the blossom of media has brought new subjects to feminine issue. Female images that are shaped and presented by media have flooded into us. As a kind of female spiritual culture product, feminine magazines play a more and more important role in the structure and diffusion of female images and values.From the point of view of the special history condition and developing course of Chinese female, the writer has chosen the magazine Women of China (Chinese version) as the object of this study. Focusing on the covers for their visibility and employing the social gender theory, this article scans Chinese female images and status sense structured by Women of China since the Reform and Opening till now (1978-2005). The writer tries to observe the cover females from new visual and critical power, from visual subtlety, such as accoutrements, decorations, images and roles, to dig out the macro-tides of social movements and micro-changes of values behind, and to reveal how magazines and social machines have structured and shaped females.According to the considerable social and media reforms during this historic period, these magazines from 1978 to 2005 are divided into threephases--1978-1983, 1984-1985, and 1986-2005. The writer carries quantitativeanalysis out and digs out the significance of the female images on the effective covers in every phase according to analysis elements. Through the analysis, this article outlines the national narrative background of Women of China and its self-requirement of marketization. In the article, three types of Chinese female portraiture are shaped, from "women pace-setter", "pretty female portray", to "time influence". It reveals that, bearing the identity connoting the national prolocutor, this magazine has finished the image expression of ideology. At last, an in-depth discussion is unfolded, that in the plural context and social machine the female images are structured by exterior factors, such as politics, economics, and readers, and the writer also indicates that some fringe female societies and the subjective sense are structurally absent in the structure and shaping of cover females.更多还原