基于移动电子商务的自助游发展研究

【作者】 孙倩燕；

【导师】 张树夫；

【作者基本信息】 南京师范大学 ， 人文地理学， 2008， 硕士

【摘要】 随着经济的发展和居民生活水平的提升,旅游消费者逐步走向消费成熟化,享受自然、享受人生的高品位旅游活动已经成为人们追求的目标,因此自助游成为旅游的新趋势。但我国自助游还处在起步阶段,发展过程中还是存在很多问题,移动电子商务随着现代移动通讯技术的进步为自助游的发展起到强劲的推动作用。本文综合运用了旅游学,电子商务,信息产业等相关理论与方法,对自助游和移动电子商务概念进行了界定,并指出了自助旅游者的心理需求和动机,对移动电子商务运用于自助游进行了潜力和优势分析,同时提出了构建移动旅游电子商务信息服务平台的途径和方式,最后对实现移动电子商务推动自助游发展的对策进行了探讨。具体内容如下:第一章绪言:主要是对本课题的研究背景及意义、国内外综述、研究目的和内容、研究方法、技术路线等方面进行简单介绍。第二章自助游的发展及其主要问题:论述了自助游的内涵以及形式,讨论了自助旅游者产生的原因,动机需求和行为特点,以及自助游的发展现状和主要问题。第三章移动电子商务的概述:探讨移动电子商务的概念,与传统电子商务从网络环境、硬件设施、营销方式、交易类型、支付手段等方面进行了比较,并论述了移动电子商务的发展现状,对移动电子商务发展的未来进行了展望。第四章移动电子商务运用于自助游的潜力和优势:在阐述移动电子商务和自助旅游的基础上,对自助旅游户外俱乐部网站和组织自驾车旅游的网站两个方面做一些调查,利用调查所得的数据对移动电子商务运用于自助游进行潜力分析。同时通过分析移动电子商务的特点,以及对移动电子商务所提供的移动定位服务,移动信息服务、移动支付服务、移动互联网服务运用于自助游,推动自助游发展的优势进行了论述。第五章构建移动旅游电子商务信息服务平台:提出了移动电子商务运用于自助游,相关企业合作构建移动旅游电子商务信息服务平台的途径和方式,同时从经营模式、营销、客户关系等方面对构建平台的意义进行了讨论。第六章基于移动电子商务的自助游发展对策的探讨:通过以上的分析和讨论,对推动基于移动电子商务的自助游的发展从法制方面、管理方面、宣传方面等所应采取的对策进行论述。第七章结论:对本文进行全面性的总结,同时提出今后有待完善的方面。更多还原

【Abstract】 With the development of economy and the improvement of people’s living standards, tourism consumers, with the goal of seeking high quality of tourism, are becoming more mature. So, self-help travel has become a new trend, which, however, is still in its initial stage. Although there may be many problems during the development period, mobile e-commerce, for the ubiquity of modern mobile communication, is a great impulse of the advancement of self-help travel.This thesis defines the concepts of self-help travel and mobile e-commerce, points out the psychological needs and motivations of the self-help travelers, analyzes the potential and the advantage that e-commerce may have on self-help travel, and introduces how to build the mobile tourism e-commerce information service platform using the theories of tourism, e-commerce, information industry and other related fields. A thorough discussion of the countermeasures of realization of mobile e-commerce impulse for the development of self-help travel is also presented. Details are as follows:Part One, the preface, is mainly concerned with the background and significance of this research project, research summarizations at home and abroad, the purpose and content of this research, and the methods and techniques of this thesis.Part Two discusses the definition and the forms of self-help travel, the reasons of the appearance of self-help tourists, motive needs and behavior characteristics, and the actuality of the development of self-help travel and the main problems.Part Three discusses the definition of mobile e-commerce, compares it to the traditional e-commerce from many aspects such as the network environment, the hardware facilities, marketing, transaction types, means of payment, etc., and disserts the actuality and predicts the prospects of mobile e-commerce.On the base of elaborating mobile e-commerce and self-help travel, Part Four makes some investigation into the two sides, outdoor club of self-tourism sites and organizations self-driving tour sites, respectively, and analyses the potentiality of application of mobile e-commerce to self-help travel using the data collected from the investigation. By analyzing the characteristics of mobile e-commerce, applying mobile location-based services, mobile messaging services, mobile payment services, and mobile internet service on self-help travel, it also discusses the advantages of the impulse on self-help travel development.Part Five suggests the ways for the relative enterprises to cooperate to build the mobile tourism e-commerce information service platform, and discusses the significance of the platform from the perspectives of profits, sales management, customer relationship, and others.By the analysis and discussions above, Part Six disserts the strategies from the rule of law, management, publicity and other measures to develop self-help travel based on mobile e-commerce.Part Seven is the conclusion, summarizing this paper generally, and proposing the areas that still need to be improved in the future.更多还原