【作者】 张洁；

【导师】 邱永明；

【作者基本信息】 华东师范大学 ， 成人教育学， 2008， 硕士

【摘要】 在知识经济时代,越来越多的企业意识到员工在企业发展中的重要性。培训在人才开发、培养和使用中的功效被越来越多的企业所重视。与此同时,企业开始运用企业文化的力量来调动和发挥员工的潜能和积极性。如何有效地传播企业文化使其得到员工的认同,进而发挥作用提升员工的工作绩效成为企业管理者日益关注的问题。体验式培训作为一种新兴的培训形式,强调学员的体验和参与,它有效弥补了传统培训在文化培训领域的缺陷和不足。本文将体验式培训引入企业文化传播领域,深入分析了两者的特点和契合度,并通过实例来论证体验式培训在企业文化传播中的优势和有效性。全文共分为四章:第一章绪论。对研究背景、研究的理论和现实意义进行阐述,梳理了体验式培训、企业文化及其传播的研究现状,找出企业文化传播特点以及体验式培训与企业文化结合应用中的空白,为下文的详细论述作铺垫。第二章体验式培训的理论探寻。首先从阐释体验的涵义与特征入手,接着对体验式培训的涵义、模式、分类及其发展沿革进行论述,最后分别阐述了体验式培训的哲学、心理学和教育学基础。第三章体验式培训在企业文化传播中的作用分析。本章从探寻体验式培训的特点与基本功能入手,结合企业文化的传播涵义和特点,详细论证了两者的匹配性以及体验式培训在企业文化传播中的作用。第四章企业文化传播的体验式培训项目设计——以耐克公司为例。首先论述了体验式培训项目设计的步骤、设计原则、项目成果的影响因素以及项目设计的关键内容;然后以耐克公司的体验式培训项目方案为例,通过学员的评价展现了体验式培训在传播企业文化中的种种优势;最后针对目前体验式培训在企业文化传播中的问题,提出笔者自己的关于提高两者结合度的思考和建议。更多还原

【Abstract】 In the era of Knowledge Economy, more and more enterprises have realized the importance of staff in Enterprise Development. More attention is paid to staff training. At the same time, corporate culture is used to bring into full play employees’ potential and their enthusiasm. How to disseminate corporate culture effectively so as to enhance staff performance becomes a hot issue. As a new training form, experiential training stresses on trainees’ participation and experience which make up the weaknesses of traditional training. In this paper, we made an in-depth analysis on whether experiential training is effective in corporate culture dissemination. And then, we proved the advantage and effectiveness of experiential training in this area. The research includes four chapters.Chapter one gives us an introduction. To expound the research status of experiential training and corporate culture, we introduce the background and significance of the research. Then, we expound the characteristics of corporate culture dissemination and the point blank of their Combined applied research.Chapter two is the theoretical foundation of experiential training. Through expounding the meanings and the feature of experiential training, we demonstrate the meanings, pattern, Categories and its development of experiential training. And then we dissertate experiential training’s philosophical foundation, education foundation and psychology foundation.Chapter three is the analysis of the role of experiential training in disseminating corporate culture. This chapter first discusses experiential training’s characteristic and basic function, then we express the details on whether they match each other. Finally we explain the role experiential training plays in corporate culture dissemination.Chapter four is the experiential training project design for disseminating corporate culture-take NIKE culture for example. This chapter first discusses the steps, the principles, factors affecting project result and key elements of project design. Take Nike’s experiential training project for example, we reveal the advantage of experiential training in disseminating corporate culture. Finally by bring out problems this project design has, we make our recommendations to improve the integration of experiential training and corporate culture dissemination.更多还原