【作者】 孙亮；

【导师】 徐慧娟；

【作者基本信息】 北京邮电大学 ， 技术经济及管理， 2008， 硕士

【摘要】 企业转型是电信业近年来的热点问题,特别是对于固网运营商,受到技术、资费、商业模式和产业政策的外部压力比较明显,国内的主要运营商在近年纷纷提出了战略转型目标。随着转型战略的实践进程的深入,对转型的效果进行评估成为摆在企业面前的现实需求,也成为目前电信运营企业研究的重点之一。本论文就是在这一背景下,从绩效评估的基础理论出发,重点讨论了转型的定义、特点及驱动因素等内容,并在转型实践的基础上,借鉴平衡记分卡、EVA等理论框架,建立了战略实施评估的模型,详细阐述了模型的构成元素,基于实践建立了转型结果、转型过程和行业潜力的评价指标体系,并介绍了各评价体系指标赋权过程、综合评价方法和配比分析过程。更多还原

【Abstract】 Enterprise transformation is becoming a hot topic for telecommunication industry in recent years. To fixed network operators, the transformation is especially urgent, with their various external pressures such as technique, fee, commercial model and industry policy. In China, two major fixed network operators have both proposed transformation strategies and put in practice respectively. Under this background, how to evaluate the strategy in effect becomes a practical demand and important investigative issue.Learning about performance assessment theories and focusing on the transformation of definition, characteristics and driving factors, this dissertation established an assessment model based on Balanced Score Card and EVA . With the applying of several evaluation approaches, the system of model is built up. And then the dissertation described the components of the assessment model in detail and presented the assessment systems for transformation result, transformation course and industry potential. In addition, weight determining, synthesis assessment approach and matching analysis were introduced.更多还原