【作者】 方贤寨；

【导师】 郑焱；

【作者基本信息】 湖南师范大学 ， 旅游管理， 2008， 硕士

【摘要】 随着我国经济的发展,城市化现象非常显著。城市人口迅速增加使得公园、绿地、休闲活动场所与设施普遍不足。另一方面,由于工业化和机械化的发展,市民工作时间呈明显减少的趋势,特别是我国1995年实施“双休日”,1999年实行“五一”、“国庆”、“春节”三个黄金周,2008年休假制度调整后,将有五个三天的短假期。因此,市民乡村旅游休闲的机会也随之增多。目前,我国乡村旅游总体上呈现旅游需求高级化与旅游产品初级化两者并存的局面,这种供需矛盾直接导致的结果就是乡村旅游消费的初级化。旅游消费的初级化不但限制乡村旅游社区整体经济和社会效益的提升,也影响乡村旅游向更高的层次发展。本文研究内容主要包括以下五个部分:第一部分,前言。主要介绍本文的研究背景、研究目的和意义、研究的主要内容、以及本文研究思路和方法,最后分析了研究的难点和创新点。第二部分,乡村旅游发展特征,首先对乡村旅游的定义进行回顾和界定,对乡村旅游发展轨迹进行梳理,分析乡村旅游发展驱动因素分析,总结乡村旅游发展的特点乡村和旅游发展的意义。第三部分,乡村旅游开发规划的初步探讨。作为科学的乡村旅游开发,首先进行地方文脉分析。其次进行客源市场需求分析,然后把二者结合起来,总结乡村旅游开发理念,由此进行乡村旅游产品的创意策划和设计,功能分区和总体布局,最后对乡村动态开发,推向市场。第四部分,长沙市城郊乡村旅游开发研究。在搜集长沙市的自然、旅游资源、社会、经济条件等基础资料上。对其进行整理、归纳,进行长沙市城郊乡村旅游资源于环境分析。然后在各乡村旅游地对旅游者进行1500份问卷调查,用问卷和实地访谈得到旅游者需求什么样的乡村旅游。并根据功能最优、紧凑协调、方便游人等原则对长沙市乡村旅游进行产品创意和功能区划,并提出长沙市乡村发展的对策。第五部分,研究结论和展望。总结本文的研究成果、实践意义、阐述研究的学术价值、分析本研究局限所在,并对未来研究进行展望。更多还原

【Abstract】 With the development of economy, it is a common practice for a country to undergo urbanization. The explosion of urban population means a lack of parks, green space as well as space and facilities for leisure activities. At the other extreme, industrialization and mechanization reduce citizens’ work hours. The implementation of two-day weekends since 1985, and golden weeks to celebrate May day, National day and Spring festival since 1999, and three-day holidays after the readjustment of holiday systems, have been offering citizens more free time. Therefore, citizens have been provided with more chances to travel and relax. However, the coexistence of the demand for high-quality rural tourism and the supply of preliminary tourism product mean the primary consumption of rural tourism and may be the constraining factors of accelerating the integrated development of destination communities.This thesis contains 5 chapters.The first chapter is to introduce the research background, motive and meanings of this thesis. In addition, the framework, main content, research method, research difficulties and innovations are also mentioned.The second chapter is to analyze the characteristics of rural tourism development. With the definition of rural tourism, with the exploration of tourism development history and the analysis of its driving factors, characteristics and significance of rural tourism development, based on the literature review, are generalized.The third chapter is to study the rural tourism planning and development. An integrated combination of analysis of local context and tourist market is the precondition of a scientific rural tourism development program. Originalities, project plans, functional zoning and layout may launch a successful rural tourism product into the market.The fourth chapter is to focus on the empirical study on rural tourism development in the suburbs of Changsha city. To analyze the rural tourism resources, the fundamental data and materials concerning natural and tourism resources as well as social and economic conditions are collected, generalized and analyzed. Together with talking to rural tourists, 1500 questionnaires are returned to make a conclusion about the desired product of rural tourism in the suburbs of Changsha city. According to the principles of function optimization, coordination and convenience to tourists, the originalities for tourism product are planned and some countermeasures are put forward.The fifth chapter is to summarize the thesis, in which research result is analyzed and the practical meanings and theoretical significances are mentioned. Research limitations are analyzed and some issues wanting further discussing are put forward.更多还原