【作者】 闫娟；

【导师】 何佳梅；

【作者基本信息】 山东师范大学 ， 旅游管理， 2008， 硕士

【摘要】 “旅游专列”是世界上最早的旅游产品,1841年现代旅行社之父托马斯·库克借助旅游专列拉开现代旅游活动的序幕,经过160多年的发展,世界各国形成了各具特色的旅游专列。由于中国铁路历史相对较短暂,经济发展水平不高,国土辽阔,又因铁路具有其他旅游交通工具无可比拟的优点,铁路旅游正处于大发展期。1997年铁路第一次提速后我国旅游专列大规模发展,引起了旅游经营者的兴趣,也成为学术界研究的热点,基于这一背景,本文以经济学、市场学、心理学、管理学等相关理论为指导,主要通过文献调查、实地访谈、问卷调查、专列带团经验等途径获取研究资料,采用分析与综合,社会调查及比较分析的综合方法,对旅游专列的进行研究。本文在我国旅游专列大规模发展的背景下,分析国内外研究现状和成果的基础上,提出了研究方法与技术路线。以研究路线为指导,首先进行了旅游专列的定义、发展现状、开行的基本条件及存在问题等基础研究。进而阐述了旅游专列发展的政治、经济、交通和资源市场等多元环境的影响,并借助大量的调查问卷和二手资料系统分析了旅游专列消费者行为和影响因素以及客源市场的空间分布。在此基础上对旅游专列产品开发进行了较系统的研究,并提出了特色旅游专列产品的开发,如快速旅游专列的开发、青藏高原旅游专列的策划、老年旅游专列产品等。最后,针对性提出了发展对策,对我国旅游专列发展具有一定的指导意义。通过深入调查研究和综合分析,本研究认为:尽管旅游专列发展存在问题和不足,因为我国的特殊国情,又因其有着特有的优势和发展空间,旅游专列处于平稳发展阶段,它将是人们现在及以后很长一段时间内出游的主要工具之一。但由于铁路客运市场化程度进一步提高和各种旅游交通工具的竞争加剧,旅游专列市场应体现特色化,产品朝着“精”的方向发展。本文研究的创新之处:分析了我国旅游专列的消费者需求行为及其影响因素,系统地阐述了旅游专列产品的开发程序及策略,对旅游专列新产品进行开发并提出我国旅游专列发展的相关措施。同时,本文对旅游专列经济效益分析研究不足,多从宏观层面上分析产品开发程序,产品设计与地方链接不够,还需从景区和铁道部门角度进行分析。总体上看,在大量借鉴前人研究并进行整合的基础上,本文尝试对旅游专列进行了系统分析,对以往小范围的局限性研究有所突破,为进一步的深入研究提供了比较全面和坚实的平台。更多还原

【Abstract】 “Tourist-dedicated”train is the earliest product of tourism, by which Thomas Cook, the father of modern travel agency, started modern tourism activities in 1841. After more than 160 years’development, many countries have developed their own special tourist-dedicated train. In China, travel by train is developing greatly nowadays due to some particular features of China. For example, railway in China does not have a long history, the economy is not very good, the area is very large and railway has a lot of advantages that other means of transportation do not have. Since the first acceleration of railway, tourist-dedicated train has developed in a large scale, which attracts much attention of the travel managers, and has become a hot topic for research. Based on the background, this thesis intends to make a comprehensive analysis of the tourist-dedicated train within the frameworks of economics, marketing, psychology and management.Based on the previous research and the background of the great development of the tourist-dedicated train, the writer puts forward the research method. Firstly, the thesis defines the tourist-dedicated train, describes the present situation of the development of the tourist-dedicated train, and points out the fundamental conditions and some problems. Then the thesis investigates the influence of the diversified environment such as politics, economy, transportation and resources market. In addition, through a large number of questionnaires and materials, the thesis analyzes the consumers’behaviors and the factors that affect their behaviors, and the spatial distribution of the consuming market. Based on the study mentioned above, the thesis makes a systematic research on the development of the tourist-dedicated train and suggests the development of special tourist-dedicated train, such as the plan of the tourist-dedicated express, tourist-dedicated train for the Qinghai-Tibet travel, and the tourist-dedicated train for the old. Finally, the thesis puts forward some measures, which makes much sense for the development of the tourist-dedicated train.Through a detailed and comprehensive analysis, the present research concludes: though there are some problems in the development of the tourist-dedicated train, due to the special characteristics of China and the advantages and the developing space of the tourist-dedicated train, it is in a period of steady development and it will be the main transportation means for people to travel. However, because of the railway marketization and the fierce competition between different transportation means, the market of tourist-dedicated train should be specialized and the product should develop in a quality-oriented direction.The significance of the present research consists in several aspects as below: it makes an analysis of the needs of the consumers of the tourist-dedicated train and the factors that may affect the needs; it illustrates the procedures and the strategies of developing tourist-dedicated train systematically and points out some measures to develop the tourist-dedicated train. However, the present research only makes a macro analysis of the procedures of developing new products but does not analyze the economical benefits brought by the tourist-dedicated train. Besides, the present research does not make an analysis from the perspectives of the travel agency and railway stations.To sum up, based on the previous research, this thesis attempts to make a systematic analysis about the tourist-dedicated train, enriches the research in this field and provides a good foundation for further study.更多还原