【作者】 潘秀奎；

【导师】 黄惠青；

【作者基本信息】 浙江师范大学 ， 企业管理， 2007， 硕士

【摘要】 中国民营企业已进入蓬勃发展时期,并已成为保持国民经济持续增长、维护社会稳定的一支生力军,是促进经济社会全面发展的主要动力源泉。但是中国大多数的民营企业以劳动密集型产业为主,生产装备、生产方式、产品技术含量都处于较低水平,部分产品缺乏可持续发展的能力,特别是技术含量不高的“块状经济”占有较大份额,核心竞争力不强。核心竞争力是企业在残酷的市场竞争中生存的基础,也是企业实现可持续发展、保持竞争优势的前提。核心竞争力理论对于加入WTO的我国企业提高市场竞争力、迎接国际竞争挑战有着紧迫而现实的意义。因此,现在研究民营企业的核心竞争力就显得十分重要和迫切。本文选择民营经济最活跃和最发达的浙江省为研究对象,从战略高度,期望运用核心竞争力理论为其解决持续发展问题提供一条新的思路,通过培育和提升核心竞争力,解决其内部深层次的矛盾,达到增强竞争实力进而赢得竞争优势的目的。本文以核心竞争力理论和民营企业相关理论为基础,详细研究并初步形成了一套评价和构建民营企业核心竞争力的基本思路。全文总体可以分为5个部分:第一章主要论述了论文选题的背景和意义,在国内外相关研究的基础上简要概述论文的主要内容框架和创新点。第二章首先对相关理论进行了回顾,清晰明确的界定了民营企业核心竞争力的内涵;其次从核心竞争力的特性出发,系统全面的讨论了民营企业核心竞争力构建的影响因素。第三章提出了浙江民营企业构建核心竞争力的可行途径,并以国内5家企业为样本,采用本文构建的指标体系和评价方法对其核心竞争力进行实例研究。第四章主要根据浙江民营企业核心竞争力发展战略,以及结合5家企业为样本的核心竞争力比较研究所得结果的基础上,提出提升浙江民营企业核心竞争力的对策和建议。第五章对全文进行了总结,并指出了未来研究的展望。更多还原

【Abstract】 China’ s private enterprises have began to flourish and become a sustained national economic growth, maintaining social stability and the motive force of social development. But most of the private enterprises are labor-intensive industries, the production methods and equipments and the technological content of products are at a low level, and some products are short of sustaining developable ability. Especially, some lowly technology-intensive "massive economy" are possessed of great share. As a result, the core competence is dull. The core competence is not only the basis of corporations which will be in a meaning of struggle for existence, but also the precondition of corporations which always want to keep sustain-developing capability and own sustainable competitive advantages in future competitive position with the competitors. This theory has urgent and practical significance for Chinese enterprises to improve competence and face international challenge after China’ s entry to WTO. So, it’ s important and urgent to research the core competence of private enterprises. The passage takes Zhejiang private enterprises which are the most activity and developable as the research object, and put forward a new thought with the core competence theory for resolving the problems from the strategy height. Besides, the article suggests that Zhejiang private enterprises should construct the core competence and resolve the inside deep level contradiction, and then achieve the aim of winning the competitive advantage. Basing on the theory of core competence and private enterprises related theoretical knowledge, this dissertation researches and forms a basic way how private enterprises evaluate and construct the core competence in detail. The dissertation consists of five chapters: The first chapter mainly testifies the background and significance of this dissertation, then briefly outlines research technique of this dissertation and points out its innovation. The second chapter reviews the related theoretical knowledge. In this chapter, we clearly define the core competence of private enterprises and systemically discuss the factors which influence constructing the core competence. Firstly, the third chapter brings forward the feasible way how private enterprises construct core competence, and then taking five domestic enterprises for samples, makes a empirical analysis of the core competitiveness in the index system and evaluation method. Therefore, based on the feasible way, the fourth chapter, combined with domestic enterprises, finally puts forward the strategy and suggestions. The fifth chapter makes a summary of the whole dissertation, and pointes out a prospect of the research in future.更多还原