【作者】 周莉；

【导师】 李奔波；

【作者基本信息】 重庆大学 ， 工商管理， 2007， 硕士

【摘要】 在新的知识经济时代,企业文化已经成为提升企业竞争力的核心支柱,企业之间的竞争更多趋向于文化积淀之间的对抗,文化管理成为企业管理的最高境界。通过对企业文化理论和实践的研究发现,企业从内到外的一切活动都是以人为中心,人本管理是企业文化的主要特征。随着民航市场的逐步开放,民航领域的竞争日趋激烈,GH航空重庆分公司在重组后如何进一步提高管理水平,成为刻不容缓的课题。论文首先从企业文化的基本理论着手,从企业文化的视角来研究GH重庆分公司所面临变革的解决方法,提出通过重建企业文化来顺应公司发展的基本思路。通过企业文化测评,明确现有的企业文化,并诊断企业文化出现的问题,确定只有建立“以人为本”的企业文化,对内促进激励效应,对外提高核心竞争力,才能顺应发展需要,实现真正的文化治理。论文最后提出了重建公司所需企业文化的对策。根据企业文化的结构,分别从精神层、制度层和物质层设计了如何建立人本管理的企业文化的措施。企业文化精神层的设计包括“以人为本”价值观的培养,员工素质的提高;制度层的设计包括人力资源政策的一些改革;物质层则是希望通过公司的努力,塑造“以人为本”的外在形象,成功实施品牌文化战略。希望通过这一研究,对GH重庆分公司的企业文化建设起到抛砖引玉的作用。更多还原

【Abstract】 In the contemporary knowledge-driven economy era, corporate culture has already become the pillar element to promote the enterprise’s competitiveness, the rivals intends to compete with their culture accumulation, therefore, culture management tend to be the supreme realm in business administration. Through the study on corporate culture theory and practice, it is noticeable that all enterprise activities are people-centered; therefore, human-oriented management becomes the main characteristic of the corporate culture. With the gradual opening of civil aviation market, the competition becomes more and more fierce in this field, what should GH Chongqing Branch do to further improves the management after organization reconstruction came to be an imminent subject.In the beginning, the thesis starts with the basic theories of the corporate culture, trying to find out the solutions through the corporate culture study that GH Chongqing Branch could take in face of the revolution, putting forward the idea of complying with the airlines development by rebuilding the corporate culture. Through the corporate culture assessment, the thesis defines the nature of existing corporate culture, and diagnoses the current deficiencies. It is confirmed that only the“human-oriented”corporate culture could promote the effectiveness of motivation, improve the key competitiveness, and comply with development requirement, realizing real culture management.In the end, the thesis brings forward the countermeasures to rebuild the appropriate corporate culture. According to the structure of the corporate culture, the measures to build the human-oriented corporate are designed separately from the spirit layer, system layer and material layer. On the spirit layer, the steps include cultivation of the "human-oriented" values, improvement of staff’s quality; and on the System layer, steps include the reform of human resources policy; as to the material layer, it is desirable to mould the "human-oriented" public image through the efforts of the staff, and implement the brand strategy successfully. And it is also expected that the research of this thesis would contribute to the cultural construction of GH Chongqing Branch.更多还原