【作者】 楚艳平；

【导师】 王三北；

【作者基本信息】 西北师范大学 ， 旅游管理， 2007， 硕士

【摘要】 随着20世纪末西方发达国家的一些学者提出“体验经济”的命题以来,有关体验经济的理论探讨与实践操作已引起国内外包括旅游业在内人士的广泛关注。而且第二次世界大战以来兴起的大众旅游,无论是传统的旅游产品还是新型旅游产品,一个较为显著的流行趋势是旅游者对产品的参与性活动的要求增加,而在互动与参与的活动中增强旅游体验的感受并获得长久美好的回忆,既是旅游者新的消费需求,也是体验经济时代的主要特征。所以,体验经济的理论对适应消费者新的需求特征,从而开发出满足消费者意愿的新的旅游产品将有着重要的指导意义。随着我国社会经济的快速发展和人民生活水平的不断提高,“旅游”已逐步走进平常百姓家。旅游作为一种综合的社会经济文化娱乐活动,单纯的观光娱乐活动已不能完全满足游客日益增长的精神文化需要,所以挖掘我国旅游资源中丰富的文化内涵,提升自然资源与文化遗产的文化品位,将是推动我国旅游业持续发展的关键所在。文学是文化的一部分。作为文明古国的华夏大地,流下了诸多流芳百世的文人墨客的行吟踪迹,由于“重文崇名”传统的影响,这类文化踪迹已成为当代不少文化人向往和拜谒的对象。所以将文学旅游置于体验经济的视野之下,探讨如何将我国这一丰富而灿烂的文学旅游资源开发成更能带给游客美好体验的旅游产品就具有重要的意义。本文以二十世纪末以来西方的体验经济理论为指导,通过分析体验经济与文学旅游内在结合的可能性,进一步探讨了在体验经济的理念下如何将文学旅游资源开发成体验型文学旅游产品,从而推动我国文学旅游发展的课题。作者从体验经济的理论入手,首先分析了体验经济与旅游的内在关系,然后分析了文学与旅游的内在关系,并就体验经济与文学旅游结合的可能性进行探讨,最后提出在体验经济的视角下进行文学旅游资源开发的思路与模式。更多还原

【Abstract】 Since the proposition about" Experience Economy" put forward by some scholars in the western developed countries at the end of 20 century, the theory discussion and practice operation about "Experience Economy" has aroused the with interest among the domestic and foreign public figures, including figures concerned with tourism .Moreover , with the emerging of populace tourism sine the second world war, whether the traditional traveling products or the new traveling products, a more remarkable popular tendency is that the tourists’ request to the product participation activity is increasing .However enhancing the traveling experience’s feeling and obtaining the long-time happy recollection during the interaction and participation activities, it is not only the tourists’ new expense demand but also the main characteristic of the experience economical time .Therefore, the "Experience Economy" theory has an important instruction significance to adapt new satisfied traveling products to consumers.With the rapid social and economic development of our country and the continual rise of the people’s living standard, the "tour" has already walked into the common family gradually. Touring as one kind of synthetically social economic and cultural recreation, the simple recreation of going don’t adapt the needs for spiritual culture. So digging the rich cultural connotation of our country’s traveling resource, and lifting the cultural taste between the natural resources and the cultural heritage, it will be the key to promote the continuous development of our country’s tourism.Literature is a part of culture. Earth of China, as the ancient civilized country, shed the force of hamming and singing while taking a stroll a great deal of immortal men of literature and writing.Becouse of the traditional influence of "heavy tenth high name", this kind of cultural trace has already become the object which many contemporary persons in cultural circles yearn for and pay a visit. So putting the literature travel under the view of experience economy, it has an important significant to discuss how to develop the abundant and magnificent literature traveling resources of our country into a traveling product which can bring tourists’ even more happy experience.This article belongs to a subject that regards the western experience economic theory of the end of 20 century as guidance, through analyzing the inherent combining possibility between experience economy and literature travels, further discusses how to develop the literature traveling resources into the experience economic, and promote the development of our country’s literature. The author starts with the experience economic theory, has analyzed the inherent relationship between the experience economy and tourism at first, then analyzed the inherent relationship between literature and tourism, and it has also discussed the combining possibility between the experience economy and literature travel, finally, it put forward a thinking and mode for carrying out the development of literature traveling resources under the visual angle of experience economy.更多还原