【作者】 韩晓芳；

【导师】 王醒；

【作者基本信息】 山西大学 ， 新闻学， 2007， 硕士

【摘要】 在我国，新闻媒介承担的一项主要任务就是为经济发展服务，它不但为经济界提供信息、传播信息，而且为经济界进行趋向预测，营造社会氛围，在经济发展过程中发挥了其独特的媒介作用。新闻媒介的这些传播活动究竟对经济发展的哪些方面、起了多大作用，本文试图从一些具体的角度切入，通过对大量新闻信息的效果分析，来评估新闻传播所产生的一些社会效益和经济效益。主要分析了以下七种关系：媒介与政府的关系，这是对我国新闻媒体传播大环境的研究；传播与观念的关系，探讨新闻媒体的传播活动对人的生活特别是经济观念的影响；信息与企业等发展的关系，研究新闻媒体提供的经济信息对企业、农业的成长和发展产生的具体作用；媒介与社会环境的关系，研究新闻媒介如何发挥其环境监视功能，利用媒介力量保持社会稳定，营造良好的经济环境，包括对经济偏差的警戒与纠正等；媒介的思想高度与其影响力的关系，研究媒体思想高度所产生的社会影响力和经济推动力；媒介发展失衡与地区经济发展的关系，探讨我国新闻传播发展极不平衡的现象，揭示出中西部新闻业与东部的差距，造成了经济发展的失衡。在分析这七种关系的过程中，本选题重在对新闻传播的社会效果和经济效果进行研究。社会效果的调查包括：对新闻传播所营造的社会环境进行评估；新闻传播对人们生活观念及经济观念的改变；新闻传播带来的国家整体性与地方区域性的变化。经济效果的调查包括：企业、商业、旅游业、农业等从新闻传播中所获取的效益；新闻传播所营造的经济信息环境是否符合经济发展的需求；如何评估经济信息的潜在价值；受众对媒介的满意度与期望。在这些问题中，如何把媒介抽象的社会效果和经济效果量化、精确化，如经济信息如何促进企业生长，新闻媒体在其中又起多大作用等；东西部新闻业的失衡如何造成了经济发展的失衡等问题也是本文拟解决的关键问题。总之，新闻媒体与经济发展之间有着千丝万缕的联系，研究这一选题不仅可以为新闻媒体制定和改进未来报道计划、报道方式提供决策依据，使其减少新闻报道的盲目性和无效果性，促进我国的新闻传播更好地为经济建设服务，也能对新闻管理机构和经济界提供一定的媒体报道效果参考。更多还原

【Abstract】 In China, to serve economy is one of the major tasks for news medium. The news medium offers and communicates information for economy. It also predicts and makes a social environment for economy. How much and at which aspect does the journalism communication works for the economical development? This essay analysis many journalism information at a certain practical angles, to evaluate the social and economical profit journalism communication makes.This essay mainly analysis the following 7 relations: that between medium and government which is a research of background environment for journalism communication in China; that between communication and concept to discuss the effect on people’s life, especially people’s economical concept, by journalism communication; that between information and development of enterprises to make clear the practical effect on development of enterprises and agriculture by economical information offered journalism medium; that between medium and social environment to clear how journalism medium can supervise environment; that between theory grade and its effect to clear the social effect and economical force by medium theory grade; that between unbalanced medium and development of various local economy to clear the gap of journalism in Middle and West China from East China.Among above mentioned 7 relations, this essay focus on research on social effect and economical effect by journalism communication. Investigation regarding social effect includes: evaluation of social environment by journalism communication; change of nation as a whole and local area individually. Investigation regarding economical effect includes: profit make in enterprises, tourism industry and agriculture due to journalism communication; if the economical information environment by journalism communication fits economical development; how to evaluate the potential value of economical information; satisfy and expect of receivers for medium. Among those it is the key point to be solved by this essay that how to accurate and quantity g the conceptual social and economical effect by medium, such as how economical information develops enterprises, what is the function of journalism medium. It is also a key point that how the unbalance of journalism industry in West from that in East causes the unbalance of economy in West from that in East.In Summary, there is connection between journalism medium and economical development. Our research can offer base for journalism medium to set up and modify its report plan and method, to avoid work at random and make it fruitful, to make Chinese journalism communication serve economy, as well as offer a reference of effect to journalism management authority and economical organization.更多还原