创意经济视角下的旅游产品开发研究

【作者】 刘正浩；

【导师】 周振东；

【作者基本信息】 东北财经大学 ， 旅游管理， 2007， 硕士

【摘要】 二十一世纪是知识经济的时代，也是体验经济和创意经济时代，创意产业已成为越来越多的国家和地区社会经济发展的新驱动力。它以其艺术性、产业链效应和高附加值效应等特点，为其他相关产业注入了活力，在旅游业中注入创意元素，会进一步增强其活动和产品的动态性和参与性。本文尝试从创意经济的视角研究旅游产品开发，并在这个研究的过程中，总结创意经济对旅游产业产生的影响，期望能寻找到其中的基本规律。全文的内容共分为五章。第一章为绪论部分。首先，介绍了论文的研究背景以及国内外对创意产业以及旅游创新和创意问题的研究现状，发现其中有关创意产业的论述相对较多，但是研究创意产业和旅游产业融合的相关论述却非常鲜见，笔者选择旅游创新理论、旅游符号学理论、文化旅游学理论作为主要的理论基础，并把旅游可持续发展理论、旅游系统科学理论、旅游市场理论等作为相关的理论基础，是想给创意经济为旅游带来的积极作用一个有力的理论支撑。最后，明确了研究的理论意义和实践意义。这些内容为全文做好了基本的准备，是整个研究的出发点和基点；第二章首先指出了笔者对创意的理解，接下来把创意引申到旅游产品的创意，并根据创意产生的模型模拟出旅游产品创意产生的模型，分析了旅游产业中的文化创意产业和旅游产业的文化创意，尝试提出旅游的创意经济的思想，并把其概括为：旅游产业与文化创意产业的融合和互动、旅游产品的开发过程中应强调艺术与文化层面上的创意以及用把创意的观念放在旅游业发展的全方位考虑。最后，对旅游创意产业的概念进行了探讨。这部分是本文的核心内容，它是一种视角的确立，即创意经济的视角；第三章首先分析了两个典型的旅游产品开发的视角，指出旅游产品创意开发的基本原则和基本程序，分析了旅游营销的创意，这部分的内容相对较少，但笔者还是希望通过这一部分的论述探讨旅游产品创意开发的一些基本规律；第四章以大连为例进行旅游产品的创意策划，对大连的旅游产业创意进行了分析，提出大连旅游文化创意产业的发展策略，分析了大连发展创意经济的优势所在，最后在对大连旅游产品创意开发的资源优势分析的基础上，做出了大连旅游产品创意策划案例，对产品的创意笔者没有展开非常详尽的有关旅游产品开发的一些基本论述，是因为笔者还是要着重强调产品的创意；第五章是文章的结论，总结了本文的一些探索性的结论以及一些基本的创新点，并对今后相关问题的研究提出了展望。更多还原

【Abstract】 The 21^ST century is not only the knowledge-based era, but also the era of experiencing and creative economy during which the creative industry is becoming the driving force for the development of more and more countries and regions. Creative industry, characterized by artistic value, chain effects and high added value, etc, pours great energy into it’s related industries. In tourism industry, creative industry can put creative elements into it, and improve the mobility and participation of the tourism products. This article makes a tentative study on the tourism products development from the view of creative economy. During the process of research, the author summarizes the effects of creative economy on tourism industry, and expects to find out the basic regulations embodied in it.The thesis is divided into five chapters.The first chapter is the introduction. First, the author introduces the background and the current research about creative industry and tourism creativity at home and abroad. It turns out to be that many researchers talk about creative industry, while few people integrate creative industry with tourism industry. This paper is mainly based on tourism creative theory, tourism semiotic theory, and cultural tourism theory, meanwhile, it bases itself on the theories of tourism sustainable development, tourism systematic science, tourism marketing theory in order to supply a solid7 theoretical support for the effect of creative industry on tourism. At last, the paper clarifies the theoretical and practical meaning of itself. All the contents make full preparation for the whole passage, and are the starting point and basis of the whole research.In the second part, the paper firstly states the author’s understanding about creativity: then it introduces the creativity of tourism products; neatly it simulates the model of tourism products creativity based on the model of creativity. Then the paper analyzes the cultural creative industry and cultural creativity in tourism industry, and try to put forward the thought of creative economy in tourism, which are summarized as follow: we should integrate and interact tourism industry with cultural creative industry; we should emphasize the artistic and cultural creativity, and bear the concept of creativity in the process of tourism development. At last, the author explores the definition of tourism creative industry, which is the core of whole passage and also it is the establishment angle, the view of creative economy.In the third chapter, the author firstly analyses two typical angles of tourism products development, and points out that the basic concept and program of the creative development for tourism products. Then it analyzes the creativity of tourism marketing. The contents in this chapter are relatively inadequate, whereas the author tries to find the basic regulations in the creative development of tourism products.In the fourth chapter, the author analyzes the tourism industry creativity in Dalian, puts forward the development strategies for creative industry in Dalian tourism, and analyzes the advantages of the creative economy in Dalian. At last, basing on the analysis of creativity development in Dalian tourism, the author makes the case for the creative plans of Dalian tourism. As the author emphasizes the creativity of products, so the author didn’t expound on the basic theory in the tourism development.Chapter five is the conclusion. The paper summarizes some tentative and innovative conclusions, and looks forward to the future of the relative questions.更多还原