【作者】 刘丽；

【导师】 杜丹丽；

【作者基本信息】 哈尔滨工程大学 ， 工商管理， 2007， 硕士

【摘要】 A公司这家老牌的国有企业，在反垄断的浪潮中被一分再分，随着通信体制改革的不断深化，垄断的局面彻底打破，多家竞争的格局基本形成。作为A公司在此过程中同样经历着改革带来的巨大冲击，长期垄断所形成的较为僵化的机制和粗放的管理模式，在逐渐激烈的市场竞争面前的不适应迅速地暴露出来，而公司激励措施的不到位，致使员工工作积极性不高，公司出现大量人才流失的现象，进而在市场竞争中失去主动。为提高员工积极性，留住人才吸引人才，增强企业核心竞争力，对A公司基于员工心理契约的激励体系进行研究是非常必要的。本论文首先对国内外现有的心理契约理论和各种激励理论进行充分研究借鉴，针对A公司在市场激烈的竞争环境中所面临的公司管理现状，提出了基于心理契约的员工激励原则，通过较为科学的激励理论的研究方法对员工心理需求进行对比分析，正确应用激励途径和激励方式建立新形势下的员工激励体系。通过研究发现：A公司要切实调动员工对工作的创造性和积极性，提高公司凝聚力和向心力，必须改革公司的激励机制。为此必须重视基于员工心理契约的激励，通过实施不同的激励对策，从员工心里出发，增强创新意识、主人翁意识，增强公司核心竞争力，为公司带来更多的价值，从而保证公司可持续发展的目的。更多还原

【Abstract】 A company is an old brand national enterprise. The company was divided step by step during antimonopoly period. Accompanied with continually deepening of telecom system reformation, monopoly phase was broken down thoroughly and formed several companies’ competition setup. A company also faced the same impact. The problems of rigid system and extensive management were uncovered rapidly. At the same time employees haven’t enthusiasm because of unreasonable encouraging measures and most of them leave the company lead the company to lost competition initiative. It is necessary for A company to research encourage system based on employees’ psychology contract in order to improve employees’ enthusiasm, remain and appeal talent and raise enterprise’s core competition.This paper first research and use for reference the existing different encourage theory internal and external. It puts forward staff encouraging principle based on psychology contract aiming at a company’s managing condition under fierce marketing competition environment. It uses more scientific encouraging theory to parallel and analysis employees’ requirement and applies correctly encourage method. to build up staff encouraging system under new situation. We discovered through researching that it is necessary for a company to reform encouraging system in order to remove employees’ work enthusiasm and enhance company cohesive force and centripetal force. Therefore must pay more attention to encouragement based on employees’ psychology contract. Through carrying out different encourage countermeasure reach the aim of removing employees’ enthusiasm and creativity, raising enterprise’s core competition, bring further value and keeping enterprise’s continuous development.更多还原