【作者】 高伟；

【导师】 朱欣民；

【作者基本信息】 四川大学 ， 工商管理， 2007， 硕士

【摘要】 购买跨国公司的瘦狗，养成自己的金牛，这是近年来不少中国大公司的国际化战略。然而虽然意愿良好，百般努力，但每每成少失多，其中原因究竟何在?如何能够防止这些盲目的跨国收购与整合?这就是本文选题的研究目的。根据这样的研究目的，本文首先引入企业并购整合失败的理论基础，以期能在理论的指导下较客观地进行后面的案例研究，其次阐述明基公司的并购战略，描述了明基为实现并购战略目的而进行的战略性并购过程，然后通过分析整合过程，利用项目管理方法界定出影响整合质量、成本和时间的关键性因素，接下来本文进一步探讨了明基整合西门子手机业务失败的深层原因，这就是对德国和德国人的基本假设错误，最后是结论部分，主要根据明基公司整合西门子手机业务失败的原因，引出中国企业并购和整合跨国公司业务时应该注意的几个重要方面。作者认为，明基整合失败的直接原因是以小搏大，缺乏能够整合项目业务的项目管理能力，不仅整合质量定得过高、整合时间定得过短，而且整合成本预算过小。至于明基整合失败的深层次原因，则是对双方文化差异了解不深，忽视了德国企业文化的成熟性和相对强势，轻视了德国工会的强大作用。这对于企图依靠收购和整合来实现跨国经营和规模效应的中国企业，是十分重要的警示。更多还原

【Abstract】 Recent years, buying some companies overseas become more and more the international strategy of the Chinese companies. Although the wish is good, after making great efforts, almost every company failed at last, why was that? How to prevent these blind international buying and integrating? That is what the paper wants to answer.Based on this purpose, the paper first introduces the theory foundation of common enterprises’ integrating failure, hoping to analysis some cases guided by theory. Secondly, the paper illustrates Benq’s integration strategy, instructs the whole process of the integration. By analyzing the process and using the project management way to identity the key factor to integrate, that is quality、cost and time; then the paper discusses the deep-seated reason that caused the failure in Benq’s Integration of Siemens Mobile business, which is the mistake of the basic presumption of Germany and Germany company. at last, the paper concludes the reasons of integration failure, and bring some important points that Chinese companies should pay attention to when they want to buy and integrate business and companies overseas.The author thinks that the reason why Benq failed is its relative weak strength and the shortage in project management on how to integrate project business , its weakness lies in the too high integrate quality、the too short time to integrate and the too low budget that will cost to integrate. The deep-seated reason is the understanding of culture differences. Benq has ignored the maturity of relatively strong position of Germany corporate culture and look down the labor union’s strong power, which has scale effect to same kind of Chinese companies.更多还原