【作者】 朱云莉；

【导师】 胡林荣；

【作者基本信息】 景德镇陶瓷学院 ， 材料学， 2007， 硕士

【摘要】 随着我国经济的快速发展，人们生活水平的不断提高，购买力和艺术鉴赏力也不断提升，景德镇当代陶瓷名人名作因具有极高的艺术价值、投资价值和收藏价值，倍受世人青睐。投资群体不断扩大，名瓷价格也不断上扬，景德镇陶瓷名人名作市场正以蓬勃的气势迅猛发展起来。名家陶瓷作品步入市场转变为商品，陶瓷名家们碰到的第一个问题就是通过什么方式能将自己的作品销售出去，又能获得最大的经济效益。这就需要从经济角度去加以分析，但目前对于景德镇陶瓷名人名作的研究多是从艺术角度出发，这远远不能适应市场的发展。为此本人特选择此课题，通过深入市场调查，梳理归纳出了几种主要的景德镇陶瓷名人名作销售模式，指出了每种销售模式的利弊，并重点对影响销售模式选择的因素作了分析，最后提出了几种新的销售模式。更多还原

【Abstract】 With the development of rapid economy and the improvement of people’s living level, purchasing and artistic appreciation powers are also continuously promoted, contemporary Jingdezhen ceramic artistic works are famous for their highly artistic values, investment values and collection values. With the enlargement of invest community and the rise of the artistic porcelain price, the market of Jingdezhen ceramic artistic works is developing rapidly with the booming vehemence.When the artist’s ceramics works come into the market and change to be merchandises, the first problem that the artists meet is what sale modes are used to sell their works and acquire the biggest economic benefits, which needs to be analyzed from the economic angle, but at present the research on Jingdezhen ceramic artistic works is usually from the art angle, this far and far can’t fit to the development of the market. For the reason, the author specially chooses this topic. With the deeply market research, the author induces kinds of main sale modes of Jingdezhen ceramic artistic works and carries on analyzing the advantages and disadvantages of each sell mode, analyzes a few main factors which influence the chooses of sell mode, and in the end clarifies a few kinds of new sell modes.更多还原