【作者】 庾月娥；

【导师】 薛国林；

【作者基本信息】 暨南大学 ， 新闻学， 2007， 硕士

【副题名】以“感动中国”为例

【摘要】 正面人物报道在我国社会建设的数个历史时期都发挥了示范、指引作用，达到了正确引导舆论、弘扬社会正气的良好效果。在新的社会情境下，传统的典型人物报道因不能适应其所处的媒介生态环境以及受众接受心理的变化，影响力日趋弱化。本文立足于正面人物报道将长期存在这一基本趋势的判断，从“传播效果”这一新的视角入手，对始于2002年的“感动中国”栏目作了传播学的实证分析，并从制约和影响传播效果的三个主要因素，即媒介的可信度、传播策略和传播对象对传播内容的认同，对“感动中国”的传播效果作了理论分析，认为“感动中国”相比传统的典型人物报道，不仅在报道形式和内容上有诸多改进，且在策划选题和传播方式上也有许多创新。最终，本文提出了提高正面人物报道传播效果的可行性办法，即回归新闻规律、遵循受众的心理规律、整合传播以达到传播效果最大化。更多还原

【Abstract】 The paragon people report played the role of setting examples, guiding, leading the publicopinion correctly and developing righteousness effectively in most periods of our countryconstruction. However, under the new social situation, the influence of the traditional paragonpeople report declined gradually, because it can not adapt to the new media ecologicalenvironment and the change of the audience psychology.Since the paragon people report will be exist for a long time, this thesis starts with the newangle of view of the communication effect, makes an empirical analysis of communication ofMoving China which started from 2002, and makes a theoretical analysis of Moving China fromthree main factors of communication effect: medium credibility, communication tactics and theaudience cognition. Compared to the traditional paragon people report, Moving China not onlygreatly improves the content and the way of report, but also innovates the planning, topicsselection and the way of communicating very much. At last, this author proposes severalstrategies to enhance the communication effect of the paragon people report as follows: toenhance the audiences’ approval to the communicators; to follow the psychological rule of theaudience; to carry out integrated communication to gain better communication effect.更多还原