【作者】 谢智；

【导师】 许定国；

【作者基本信息】 重庆大学 ， 体育教育训练学， 2007， 硕士

【摘要】 体育产业在当今被誉为“本世纪最赚钱的产业”,它所刮起的新兴产业旋风风靡全世界。体育是全世界注目的话题,现代传媒更是把体育运动中备受人们关注的各种项目带进千家万户。当今体育产业已经成为一个庞大的产业体系,在满足了公众精神娱乐需要的同时,也创造出了巨大的财富。本文首先从体育产业的界定和内涵、特点分析出发,结合我国体育产业发展历程,对体育产业的基本内容和发展趋势进行了详细的阐述,并且针对我国体育产业发展过程中存在的问题提出相应对策。论文主要内容包括以下四个部分:在第一部分,重点对体育产业的定义、作用等方面做了理论上的探讨。笔者深入地论述了产业、体育产业从广义到狭义两个方面的内容,并且结合我国政府的有关规定,认为应当从狭义的角度认识与研究现阶段我国的休育产业。此外,本文还对体育产业在现代社会中的作用做了初步探讨。在第二部分,笔者研究了国外体育产业发展的现状特点。在第三部分,笔者重点研究了近年来我国体育产业发展的现状。首先总结了我国体育产业发展的一系列成绩;其次,笔者总结了我国与我市体育产业发展中存在的若干问题。在第四部分,针对我国与我市体育产业发展中的问题,结合国外体育产业发展的特点,笔者提出了解决问题的一系列对策,如加强政府的宏观调控,发展体育市场、培育体育市场中的主体及人才。更多还原

【Abstract】 In recent years, with the gradual establishment of our country’s socialism market economic system sports also gradually goes into the market. Sports blends and advances with economy. Its potential economic value and social functions are now being developed. As the sports industry is a new vital and dynamic industry, which is of high benefit and low risk, it has shown its initial significant roles in our social economy.Through summarizing and absorbing predecessors’ research results, based on the comparison with international sports industry’s present status and characteristics the paper summarizes the problems in our sports industry development and suggests specific countermeasure. The main contents of the paper include four sections:Section one mainly discusses the definition of sports industry and its function in theory. The author discusses in depth the industry and sports industry on two aspects-from broad sense to narrow sense, considering the related specifications of our government the author thinks we should understand and study the present sports industry of our country from the point of view of narrow sense. Furthermore, the paper also preliminarily discusses the sports industry’s functions in modern society.In section two, the author studies the present status and characteristics of international sports industry development.In section three, the author mainly studies present status of our sports industry in recent years. First, the author summarizes a series of achievements in our sports industry development; secondly, the author summarizes some problems existing in our sports industry development.In section four, the author suggests a series of countermeasures to solve the problems, such as strengthening the micro regulation and control of our government, developing the sports industry market, cultivating the main body and talented persons in the sports industry market.更多还原