长丰集团的汽车物流方案研究

【作者】 李华；

【导师】 王坚强；

【作者基本信息】 中南大学 ， 工商管理， 2006， 硕士

【摘要】 近年来，我国的汽车业发展迅猛，极大地促进汽车物流业向前飞跃。长丰集团是我国SUV市场的一个重点企业，90年代初，它从生产铁皮硬顶吉普车开始切入汽车整车制造，及时抓住了汽车国际化发展的良机，积极与世界越野车生产巨头日本MMC公司合作，引进其主导产品如Pajero V73、Pajero V77及IO等汽车产品，并通过消化、吸收与创新，开发出“猎豹牌”系列产品，如CJY6470系列、CFA2030系列等，投放市场，博得了广大消费者的喜爱，逐渐树立了越野制造商龙头的市场地位，长丰集团的汽车产品发展了，但其汽车物流系统比较滞后。本文利用物流有关理论知识对长丰集团的物流系统进行研究，重点探讨汽车供应链模式下长丰集团的汽车物流方案，探讨我国现代汽车生产厂商的物流模式走向，期望能对国内第三方汽车物流的发展提供一定的参考。论文首先对物流、第三方物流、供应链管理下的第三方汽车物流等进行理论阐述，并对国内外汽车物流的现状与发展趋势进行分析，同时就长丰集团的物流现状及未来的物流资源进行预测，对其物流环境作SWOT分析。在以上资料分析的基础上，依据长丰集团的“国际化推动战略”的设想，进行汽车物流方案的设计，对物流方案的实施进行评价，包括实施目的、评价标准及预期效果等，并结合当前的理论成果对该物流方案提出建议，从整个汽车供应链管理的效益最大化和总成本最低来权衡方案的利弊，评价方案的有效性与科学性。更多还原

【Abstract】 In recent years,our country automobile industry is developing rapidly. Itpromot automobile logistics industry to leap forward enormously. ChangfengGroup is a key enterprise of our country in the SUV market.At the beginning ofthe 90’s, it produced the Jeep of iron sheet.After several years,It switched tomanufacture the automobile vehicle, grasping the good opportunity of theautomobile internationalization and development, Changfeng Group cooperatedpositively with the MMC Corporation and, introducd and lts main products likePajero V73, Pajero V77, IO and so on. Furthermore, Changfeng Groupresearched and produced the products of "the Lie Bao" throughabsorbing, digesting and innovating, like CJY6470 series, CFA2030 series and soon, Changfeng Group sold those products in the SUV market and won most ofautomobile consumers’ hearts,therefore,a Changfeng Group gradually set up itsstatus SUV market in our country.Changfeng Group has grown up with its automobile logistics system laged.This paper studies on Changfeng Group’s third party automobile logistics system.using the logistics theory. The logistics of Changfeng Group under the modernsupply chain pattern is studied in this paper, the future logistics pattern of ourcountry modem automobile production manufacturer is also studied.it is expectedto provide certain reference on the domestic third party automobile logistics.Firstly, This paper introduces the logistics, the third party automobilelogistics, the third party automobile logistics in the supply chain management andso on, analysising the logistics situation and the development of automobilelogistics all over the world. It presents on Changfeng Group’s logistics situationand forcasts the logistics resources in the future. This paper forcasts analyses onthe Changfeng Group’s logistics environment through SWOT.Through data analysis, The paper designs the automobile logistics plan basedon the strategy of the Changfeng Group—"the internationalization developingstrategy", It evaluates this plan including the purpose, the evaluation criteria andthe expected effection and so on. It gives some suggeston to this logistics plan,reling on the logistics theories at present. This paper puts forword the advantageang disadvantage.The logistics plan from the angle of benefit maximization andcost minimization of the entire automobile supply chain.therefore,and the scientification and the effection of this logistics plan are evaluaded at the sametime.更多还原