【作者】 徐鸣；

【导师】 孙湘明；

【作者基本信息】 中南大学 ， 设计艺术学， 2007， 硕士

【摘要】 城市精神是城市品牌形象的重要组成部分，在国内外还没有完整的城市精神理论体系。因此，本文以探讨基础理论为主，并联系实际进行研究。城市的精神即为城市整体存在的社会意义。城市精神集中表现为城市的整体价值观及城市市民的价值取向，是城市的最高哲学。在城市精神体系中，既包括了城市存在与发展的价值意义，也包括了城市发展战略的终极定位、城市形象表现、形象顶级概念的表述、城市发展战略中的不同阶段的目标诠释等。城市精神系统是城市存在的灵魂。本文就城市精神系统本质、发展特性、效应、内容及塑造方式等展开的研究，探讨了城市精神如何才能更准确更有效的达到体现城市特色的目的，如何改变人的思维与行动以及城市精神如何在城市功能、城市性格、视觉形态中体现差异化设计。正文围绕城市精神体系塑造理论进行了深入的研讨，主要包括以下几个方面的内容：(1)详细研究了城市精神体系塑造的内涵，分析了城市精神对城市品牌形象的影响，并总结出城市精神的价值。(2)通过纵向追溯历史，来了解城市精神体系的渊源及发展历程，找出我国城市精神体系现状及今后发展应采取的措施，为继续研究提供指导性的建议。(3)通过对国内外著名城市精神体系效应、内容、差异设计的塑造原则分析，形成城市精神体系塑造的理论基础。(4)根据理论部分的研究，结合长株潭城市精神的发展、定位及塑造原则，提出了借“长株潭一体化”的机遇进行“敢为天下先”的长株潭城市精神塑造。更多还原

【Abstract】 Civil spirit is an important part of civil brand. The theoretical system of civil spirit has not been set yet nationally or abroad. Therefore, this paper focuses on the basis theory and performs some practical research. Civil spirit is the social meaning of the whole city existence. Civil spirit, the highest philosophy of the city, concentrates on presenting the holistic value conception of the city and the value tropism of the citizen. The system of civil spirit, which is the soul of the city existence, includes the value meaning of the city existence and development, the ultimate orientation of the city development strategy, the presentation of the city image, the statement of the image top-level conception, and the target annotation for different periods of city development strategy, etc.This paper studies the connotation, the development process, the effect, the content and the molding method of the civil spirit system, and discusses how the civil spirit can present the city’s characteristics more definitely and efficiently, how to change people’s thinking and behavior, and how the civil spirit presents differentiation design in city function, city characteristics and visual form.Based on the molding theory of the civil spirit system, the text made some deep research and discussion, mainly including the following aspects:(1) studying the connotation of the civil spirit system in detail, analyzing the influence the civil spirit made to the civil brand image, and summarizing the value of the civil spirit.(2) understanding the origin and development process of the civil spirit system via longitudinal historical retrospect, finding out the situation of the China’s civil spirit system and the future development measures we should take, and putting forward instructive suggestions for sequential research.(3) forming a theoretical basis for civil spirit system molding via the molding principle analysis of world-famous cities’ civil spirit system effect, content and differentiation design.(4) according to the research of the theoretical part, combining the civil spirit development, orientation, and molding principles of the district of Changzhutan, whose civil spirit molding is pioneering via the chance of "the integration of Changzhutan".更多还原