文化差异对国际战略联盟经营绩效影响实证研究

【作者】 姜雪；

【导师】 冯正强；

【作者基本信息】 中南大学 ， 国际贸易学， 2006， 硕士

【摘要】 随着国际竞争加剧，新市场不断开放，不同规模的企业正以前所未有的速度向海外扩张，越来越多的国际战略联盟应运而生。过去人们常把资金和技术作为企业跨国经营不可缺少的两大支柱，却忽视了文化差异。从以往文献中了解到，针对文化差异对国际战略联盟经营绩效影响的研究不少，但对文化差异是通过何种途径来影响国际战略联盟经营绩效的研究却很少提及：此外文化差异对国际战略联盟经营绩效影响的分析方法主要局限于案例分析，不够客观，所以对其分析方法也需进一步完善。由于数据收集方法的不同，本文采用简单相关分析法和结构方程模型法来分别分析国家文化差异和组织文化差异是如何影响国际战略联盟经营绩效的。首先用查阅的国家文化各维度的一手数据计算出中国和英、德、加、日、韩五国的文化差异，然后用收集、整理到的数据计算中英、中德、中加、中日、中韩战略联盟经营绩效数值，对国家文化差异和国际战略联盟经营绩效进行简单相关分析；接下来建立组织文化对中间变量(包括组织沟通、组织承诺、组织决策、冲突解决方式)，以及中间变量对国际战略联盟经营绩效理论模型，通过问卷调查的方式收集数据，采用基本的统计方法和结构方程模型方法，结合统计软件SPSS13.0和LISREL8.7来分析数据。国家文化对国际战略联盟经营绩效影响的五个假设中有两项没有通过检验，组织文化对中间变量影响的11个假设中有四项没有通过检验，证实了一定程度上文化差异对国际战略联盟经营绩效存在负面影响。接下来分析了部分研究假设没有通过检验的原因。最后从选择联盟伙伴、整合文化方面提出政策建议。更多还原

【Abstract】 As new markets open up for global competition intensifies,businesses of all sizes and in all sectors are expanding their operationsoverseas at unprecedented rates and more and more international strategicalliances appear in this situation. In the past, people considered capitaland technology as the two main support of corporation’s transnationaloperation, while ignored cultural differences. According to the previousliterature, we can see that there are many researches in the impact ofcultural differences on international strategic alliance operatingperformance. But there are few researches about by what ways culturaldifferences influence international strategic alliance operatingperformance. In addition, the analytic methods of influences of culturaldifference on international strategic alliance operating performance arelimited to case analysis, which is not objective, so the analytic methodsshould be improved.Because of the differences of data-collected methods, this paperseparately adopts simple correlated method and structural equation modelto analyze the influence of national and organizational culturaldifferences on international strategic alliance operating performance. Firstof all, calculate the cultural differences of Chinese and England, Germany,Canada, Japan, Korea by referring to the first-hand data. Then, do simplecorrelated analysis between cultural differences and international strategicalliance operating performance. Next, establish organizational culturesversus middle variables (including organizational communication,commitment, decision and the method of solving conflict) as well asmiddle variables versus international strategic alliance operatingperformance theoretical models. Collect data by questionnaireinvestigation. Adopt basic statistic methods and structural equationmodeling method, and combine the software SPSS13.0 and LISREL8.70to analyze data.Two among five assumptions about the influences of national culturesdifferences on alliance performance have not passed the test. Four amongeleven assumptions about the influences of organizational cultures differences on middle variables have not passed the test. It proves thatcultural differences have bad influences on international strategic allianceoperating performance in some degree. And explain the reasons whysome assumptions have not passed the test. At last, bring forward policyadvices from the angles of choosing alliance partners and combiningdifferent cultures.更多还原