【作者】 闵光培；

【导师】 赵江洪；

【作者基本信息】 湖南大学 ， 设计艺术学， 2007， 硕士

【摘要】 随着人们对于汽车外观多样化和个性化需求程度的增加,对这部分需求的满足将成为决定汽车的市场成败的关键因素之一。因此,作为汽车外观精神载体和审美表征的汽车造型风格在汽车设计流程中越来越受到设计师的重视,如何准确的把握市场流行风格和大众审美意象是汽车设计师必须面临的一个重要课题。本文结合基于现象分析的感性思路与基于实证的理性思路对汽车造型风格和目前流行的汽车造型运动意象进行研究。首先,对风格与意象进行了阐述,从宏观的形态特征出发探讨了汽车造型风格的继承和创新机制;基于视知觉原理阐述了汽车造型风格的认知规律;通过现象分析与运动视知觉讨论,总结出当代汽车造型运动意象的流行成因、形态特征。随后,通过认知调研展开汽车造型运动意象风格的获取与表征研究。调研中综合运用访谈和问卷的方式,以及语义差异法和相关分析等研究手段,获取人们对于汽车造型风格和运动意象的认知信息和数据,进一步总结出认知领域的汽车造型风格及其运动意象的知识体现。最后,通过对运动意象与其它造型意象的相关性分析,归纳了当代运动意象的审美特点,以及运动意象在认知层面的成形规律。论文基于感性现象与理性实证方式相结合的汽车造型风格研究为后续的相关研究提供了一条全新的思路,研究的成果有助于汽车造型设计提供风格知识辅助,进一步为计算机辅助汽车造型设计软件原型CBAS系统中的风格情境模块开发提供素材和研究参考。更多还原

【Abstract】 With the development tendency of people hope to have more various and more individual styling automobiles, it means that meeting this requirement will be one of the key factor in automobiles market competitions. Therefore the form style, as the representation of both subjective spirits and aesthetic image, has been considered as an important step in automobile design process by designers. How to grasp exactly the market fashion style and leading image of public have been a greatly heated issue among the automobile designers.Combining perceptual method for phenomena analysis and rational method for demonstration, the paper aimed at the connotation of automobile styling and image, especially the sports image. Firstly, the basic definition of the style and image was illustrated, and the rule of inheriting and innovation between several styles were provided from the point of view of form feature. The cognitive process of automobile form style was illustrated also based on the theory of vision perception and both the factors of being fashionable and form feature of the sports image were generalized subsequently. Secondly, through the investigation about the sport image, adopting the way of interview and questionnaire and methods of semantic differential and correlation analysis, much data about cognitive process were captured; then the knowledge about the automobile styling and sport image were extracted in the domain of automobile design. Lastly, based on the correlation analysis between the sport image and form image, the aesthetic feature and cognitive rules about sport image were summarized.The paper presents a creative method for automobile styling design which combining the perceptual method and rational method. The conclusion of the paper can help construct the knowledge base as assistant about automobile styling, and also provide material for the style module of Case Based Automobile Styling-CABS system which can aid automobile designers styling design.更多还原