虚拟企业信任管理研究

【作者】 谢华兴；

【导师】 罗敏；

【作者基本信息】 贵州大学 ， 企业管理， 2007， 硕士

【摘要】 虚拟企业是为获取竞争优势，实现快速成长的一种企业整合外部资源的重要组织模式。90年代以来，全球兴起了一股虚拟企业热潮，但虚拟企业的信任风险问题严重制约其进一步发展。因此，从理论上研究如何建立虚拟企业牢固信任关系，防范信任风险，提高其快速响应市场的能力，就具有极其重要的现实意义。本文从虚拟企业的特点出发，结合虚拟企业运行中的实际情况，提出了虚拟企业信任管理的思路。第三章将定性描述和定量分析模型相结合，得出了基于信任评审的虚拟企业合作伙伴选择方案，即通过测度候选伙伴的信任水平，来确定信任对象。第四章讨论了虚拟企业共识信任关系的形成问题，从虚拟企业内部和所处的外部市场环境两方面进行了分析，文中构建出了一个虚拟企业信任产生机制模型，得出了两个实现虚拟企业信任关系牢固化的必要条件。第五章探讨了虚拟企业失信风险及信任保障问题，从动态合同、声誉机制、商业道德等几个方面进行了研究，得出可采用“软性约束”与“硬性约束”相结合的方法，防范信任风险。本文最后通过对美特斯·邦威虚拟经营中建立牢固信任关系这一案例的深层次机理分析，发现其原因与本文结论颇为吻合，更证实了本文观点的理论可靠性与指导性，增强了文章的说服力。更多还原

【Abstract】 By utilizing the exterior resources, the virtual enterprise is an important organizational model to obtain competitive advantage and achieve rapid growth. Since the 1990s, virtual Enterprises are organized all over the world, but the risk of confidence has been restricting it further to develop. So the theoretical discussion on the establishment of the good relationships, the prevention of risk of confidence and the improvement of its response to the market are of great importance.Start with the discussion on the characteristics of the virtual enterprise, combined with the actual conditions, the author proposes the ideas on the management of the virtual enterprise. In Chapter HI, a model based on both the qualitative and quantitative approach is given. According to it, the trustee can be selected by measuring the level of confidence. In chapterIV, it discusses the formation of the mutual confidence of the virtual enterprise, the discussion is based on both the analysis of the virtual enterprise itself and the exterior market environments. In this chapter, a model on the formation of confidence is given besides two basic requirements in realizing the good relationships. In ChapterV, both the risk of confidence and the guarantee of confidence are presented from the following aspects: dynamic contract, fame mechanism, commercial morals etc. It concluded that in order to prevent the risk of confidence, soft restricts as well as hard restricts can be applied.Finally, by careful analysis of the case—virtual enterprise of Metersbonwe in the building of the good relationships. The discovery of the case and the conclusions of the present study are quite consistent. It confirmed the viewpoint of this paper more reliable and more guidable.更多还原