【作者】 丁政；

【导师】 张光宇；

【作者基本信息】 广东工业大学 ， 工商管理， 2007， 硕士

【摘要】 论文试图通过回顾和总结相关理论研究和实践经验，全面构建和解析企业软实力结构模型，为有关企业内生能力的理论研究开辟一条新路，同时也为企业不断提升竞争力、寻求永续发展提供理论依据和实践指导。企业软实力是企业运行过程中形成的一种能有效整合企业资源的综合力，这种力量能够左右企业利益相关者的意愿，推动企业达成所期望的目标。企业软实力对企业的长期稳定和发展起着至关重要的作用，且竞争对手难以复制。在此意义上，可以将企业软实力称为核心竞争力。企业软实力不仅源自柔性无形资源，也源自其它资源与之相互聚合成的新的资源，这种资源能进发出更大的能量，又反作用于企业所有资源，从而进一步提升企业实现目标的能力。企业软实力可归结为广义企业文化的影响力，由核心思想、核心策略、强势行动和品牌形象的4个核心要素构成。核心思想包含以人为本、务实进取、学习创新和协作共赢四个子要素；核心策略包含标准规则、流程程序、内部结构和外部关系四个子要素；强势行动包含畅顺沟通、切实执行、快速反应和有效控制四个子要素；品牌形象包含企业场景、人员风貌、产品体系和传播体系四个子要素。企业软实力的四个核心要素分别引发出思想力、策略力、行动力和形象力，它们构成了企业软实力的四个维度。企业软实力结构模型可为企业软实力的建设提供现实的指导。要建设强大的企业软实力，必须从企业软实力的4个核心要素出发，四管齐下，相辅相成：一要树立并坚守优秀的核心思想，二要不断完善或创制独特的核心策略，三要努力打造并始终保持强势行动，四要注意塑造和维护企业的品牌形象。企业领导者在此过程中应当充分发挥其不可替代的作用。企业软实力结构模型，揭示了能够全面反映企业软实力的4个维度和16个判据，这可为开发企业软实力量表提供理论框架。籍此质化研究，为进一步的量化研究开辟一条新路。企业软实力结构模型也可为构建城市、区域及至国家软实力结构模型提供有益的参考。在构建的结构模型的基础上，同样可进一步设计开发相应的软实力量表。更多还原

【Abstract】 Based on the review of literature concerned, this paper tries to construct and analyze the structural model of the enterprise’s softpower to carve a way for the theoretical research of the enterprise’s endogenous capability, as well as to provide a theoretical basis and practical guidance for enterprises improving their competence and building to last.The enterprise’s softpower is a kind of composite power produced during operation, which can integrate the enterprise’s resources effectively. It is able to dominate stakeholders’ willingness and help the enterprise to achieve its object. The enterprise’s softpower is crucial to the enterprise’s long-term survival and steady development, but hard to be copied by its competitors. So in this sense, we can say that the enterprise’s softpower is the enterprise’s core competence.The softpower is originated from not only the flexible-intangible resource, but also from the new resources produced by integrating the flexible-intangible resource with other resources. These new resources can burst forth grater energy which counteracts on all enterprise’s resources, and improves the enterprise’s capability to achieve its object.The enterprise’s softpower can be described as the power of generalized corporate culture. It is constructed by 4 key factors: the core thoughts, the core tactics, the strong action and the identity with brand. Each key factor includes 4 sub-factors. The core thoughts include: human-oriented, being practical and enterprising, study and innovation, and collaboration. The core tactics include: standard, process, structure, and relation. The strong action includes: free communication, earnest execution, fast reaction, and effective control. The identity with brand includes: scene, people, product, and propaganda. The strength of thought, the strength of tactics, the strength of action, and the strength of image constitute the 4 dimensions of the enterprise’s softpower respectively.The structural model of enterprise’s softpower can provide valuable guidance for the enterprises to build their softpower. To build the great softpower, enterprises should set up and hold on the illustrious core thoughts, innovate continuously the core tactics, act quickly and actively, as well as shape and maintain the brand-image carefully day in and day out. The leader plays an irreplaceable important role in this process.The structural model reveals 4 dimensions and 16 criterions of the enterprise’s softpower. It presents a theoretical framework for developing the survey of the enterprise’s softpower, which will carve a way for further quantitative research.It also has reference value for constructing the structural model and developing the survey of regional and even national softpower.更多还原