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黄河三峡风景名胜区旅游资源价值评估及客源市场研究

The Study of Tourist Markets and Tourism Resource Value for Yellow River Three Canyons Scenic Spot

【作者】 田雪娇

【导师】 王乃昂;

【作者基本信息】 兰州大学 , 人文地理学, 2007, 硕士

【摘要】 黄河三峡风景名胜区是甘肃省内的重点名胜区,炳灵寺是甘肃省内三大石窟之一。本文从资源赋存和区位条件、客源结构、旅游价值和内在价值评估等方面对黄河三峡进行了研究。希望此研究能推进风景名胜区资源价值评估的研究和实践的发展,并给地方政府、旅游开发以及经营管理部门一些有益的启示。首先,本文从地理学角度分析了黄河三峡风景区的区位条件和资源概况。黄河三峡是甘肃省内去西安—兰州—成都旅游环线中的一个重要节点。自然特色上,黄河三峡景区有丹霞地貌的炳灵石林,被誉为“高原明珠”的炳灵湖,太极湖和黄河三峡湿地。人文特色上,有甘肃的三大石窟之一炳灵寺,兼具雕塑艺术和壁画艺术;佛教圣地——罗家洞,还有具有重要历史科研价值的恐龙足印化石群。旅游资源以历史文物古迹和水域风光为主,质量和开发条件的综合评价很高。其次,本文通过五一和暑假的两次实地游客调查资料,对黄河三峡风景区的客源结构进行了分析。分析的主要内容是:游客的社会经济特征、出游动机、时间特征和空间特征以及对景区的评价等方面。分析结果显示,黄河三峡景区的游客以观光和度假为主,客源地域集中指数比较高、客源吸引半径低说明客源很集中,主要是永靖周边的兰州市、临夏市和定西市等。游客在景区的平均花费不高,旅游以一日游和两日游为主。本文采用国际上流行的TCM和CVM方法对黄河三峡的旅游价值及内在价值进行了评估,并利用交叉分析和卡方检验等统计学方法详细分析了各因素对支付意愿及WTP值的影响。计算得出,2005年黄河三峡旅游价值为1.33亿元,内在价值为1.05亿元。笔者对存在价值、遗产价值和选择价值三种内在价值进行了界定,计算出黄河三峡的选择价值、遗产价值、存在价值分别为0.25亿元、0.31亿元、0.99亿元。最后,本文对黄河三峡风景名胜区的研究进行了总结,提出了本研究的创新、不足之处,并对下一步的工作进行了展望。

【Abstract】 The Yellow River Three canyons scenic spot is the key scenic spot in Gansu Province, the Bingling temple is one of the three largest grottoes in Gansu. The paper did a research on Scenic Spots, which related to resources’ feature and location, tourist market, and assessment of resources as well. The author hopes offer some helps to local governments, planners, developers and manager to develop tourism of Scenic Spots, as well as aids to the growth of scenic resources’ assessment.In this paper, the author firstly analyzed the resources and location conditions of Scenic Spots. The Yellow River Three Canyons plays an important role in the Xi’an -Lanzhou- Chengdu traveling line. In natural characteristic, the Yellow River Three Canyons scenic has vast lake, and wetland. Tourism resources are primarily by historical landscape and waters scenery; it has important historical scientific value.Secondly, the author analyzed the tourist markets. The majority of tourists come from Lanzhou and its neighborhood. The main content is tourist’s social economy characteristic, travel the motive, the time characteristic and the spatial characteristic. The analysis result showed that, tourist travel primarily base on sightseeing and vacation. The tourist expenditure is not high, by one-day travel and two- day travel.Thirdly, the author set up a value classifying system, then evaluated the tourism values by TCM, intrinsic values by CVM and then analyzed the factors’ effects to tourists’ WTP (Willing to Pay) by Cross-tabulation and Chi-Square analyses. The results show that in 2005, the tourism value of is 133 million RMB, the intrinsic value is 105 million RMB; the author found that option value is 25 million RMB, Inheritance value is 31 million RMB and Existence value is 99 million RMB.Finally, the paper gave some conclusion. In addition, the author tabled the innovations, deficiencies and prospects of the research.

  • 【网络出版投稿人】 兰州大学
  • 【网络出版年期】2007年 04期
  • 【分类号】F592
  • 【被引频次】21
  • 【下载频次】1978
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