【作者】 刘炜；

【导师】 王学东；

【作者基本信息】 华中师范大学 ， 情报学， 2007， 硕士

【摘要】 电子商务与连锁经营在我国现在发展都很迅猛，呈现出勃勃生机，但也都出现了各自的瓶颈和问题。影响电子商务发展的主要有三个方面：物流、信息流和资金流，而其中物流问题位居首位。由于在线购物增长和消费者期望值增加，已极大地增大B2C公司供货系统的压力，而延误送货最终将导致客户丧失信任。如果物流配送问题不解决好，电子商务将难以深化发展。而传统的连锁企业，尤其是连锁零售业，开设店面往往成本巨大，投资风险很高，需要做很多很烦琐的调查工作。而且随着店面和连锁经营范围的扩大，信息收集与传递、指导控制力度和广告宣传等问题也会随之成倍增加，造成风险的增大。而连锁经营与电子商务信息系统的结合，将使二者相互补充，成为一个有机的整体，并大大提高连锁企业的信息化、网络化程度，提升其核心竞争力。本文需要先对国内连锁经营企业，尤其是连锁零售业和我国B2C的电子商务发展中遇到的瓶颈和相关问题进行解说和分析，找出各自不足的原因；而后结合连锁经营与电子商务各自的优势，采取优势互补，进行系统整合，探讨基于连锁企业的电子商务信息系统的应用与实现，这其中包括技术的整合、经营理念的改进，也包括组织结构的变革和管理思想的飞跃。接着文章列举了国内外在这方面的先进经验，结合典型范例，分析他们的成功原因和目前遇到的问题。而后，本文将详细说明连锁企业应用电子商务信息系统的可能模式，探讨其实现的手段与方法，并且试着分析连锁企业结合了电子商务信息系统后的组织结构形式变化与未来发展趋势。最后文章重点讨论了如何将应用系统设计出来，包括整体框架、UI设计、功能实现和后台运作等等。这样一来，经过一系列循序渐进的研究分析和模型设计，最终形成一套完整系统的研究理论。更多还原

【Abstract】 The electronic commerce and the chain-like management now developed sharply in our country, but there are also some bottlenecks and problems. The influence of electronic commerce development mainly has three aspects: logistics, information flow and capital flow, but the problem of logistics is to be situated the first place. Because the on-line shopping growth and the consumer expected value increase, enormously has increased B2C Corporation’s pressure of supply system , and will delay deliver goods finally causes the customer to lose the trust. If the question of logistics delivery were not solved, the electronic commerce can not develop deeply. But the traditional chain-like enterprise, in particular the chain-like retail trade, the cost of opening the shop is often large, the risk of investment is very high, so much investigation’s work needs to be done. Moreover along with shop front and chain-like management scope expansion, information Question and so on collection and transmission, instruction control dynamics and advertisements propaganda also can become along with it doubles the increase, creates the risk increasing. But the chain-like management and the electronic commerce union, will cause the two mutually to supplement that, will become an organic whole.This article first needs to the domestic chain-like management enterprise, in particular the chain-like retail trade and electronic commerce in our country, particularly in the B2C electronic commerce meets in the bottleneck and the correlation question carries on the analysis, discovers the insufficiencies , after unifies the chain-like management and electronic business serves respective superiority, adopts the superiority supplementary, carries on the system conformity, this including technical conformity, management conformity, also include the organizational structure transformation and the management. Then enumerates the country external this aspect the advanced experience, the union typical model, analyzes them The successful reason and at present. After all, this article carries on the specify electronic commerce and the chain-like enterprise the conformity the possible pattern, discusses its realization the method , and is trying to analysis electronic commerce and the chain-like enterprise conformity organizational structure form and the tendency. Finally, discussed with emphasis the conformity system design, including overall frame, UI design, function realization and backstage operation and so on. Then, with a series of research analysis and the model design, forms a set of complete systems research theory in the end.更多还原